The Rundown: Google's Marketing Live announcements signal strategic priorities
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Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
Tuesday, May 24, 2022
Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. May 24, 2022 Almost
A crash course in responsible addressable media
Monday, May 23, 2022
The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency,
Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
Monday, May 23, 2022
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. May 23, 2022 With Disney+, Disney is looking to set a new high-water mark for ad
‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
Friday, May 20, 2022
TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. May 20, 2022 TV ad buyers and sellers have
New Media Briefings: Publishers push shoppable video pitches and commerce
Thursday, May 19, 2022
As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to analysis from senior editors like Tim Peterson,
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