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The Rundown: Google's Marketing Live announcements signal strategic priorities

Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement.
May 25, 2022

Google is banking on new shopping formats to woo over marketers. It suggests a strategic shift for the giant.

Additional coverage:

  • This week’s Digiday+ Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple of years. Read more here.
  • Three months after Vox Media and Group Nine’s branded studios merged, the newly combined Vox Creative is using its different podcast ad formats to integrate audio advertising into advertisers' campaigns, according to svp Yosef Johnson and executive producer of audio Annu Subramanian.
  • Marketers may be aware of the looming demise of third-party cookies, but they generally still seem stuck in second gear when it comes to finding new alternative solutions, according to a new report.
  • As e-commerce grows, the eCommFronts address data and communication issues.

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Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement.

howdy!
This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple years.

Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns.

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howdy!
Three months after Vox Media and Group Nine’s branded studios merged, the newly combined Vox Creative is using the different podcast ad formats it offers to integrate audio advertising into advertisers’ campaigns, according to svp Yosef Johnson and executive producer of audio Annu Subramanian.

Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists.

howdy!
A new report in conjunction with BCG finds marketers still seem stuck in second gear when it comes to finding alternatives to cookies. 

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Stuffing a website with too many ads can cause publishers to lose their audience, but getting rid of them risks running the revenue well dry.

howdy!
Night Market, which specializes in guiding clients through e-commerce and retail media offerings and inventory, hosted its third annual eCommFronts beginning Tuesday through today.

howdy!
Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. 

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While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode.
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Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.

Tuesday, May 24, 2022

Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. May 24, 2022 Almost

A crash course in responsible addressable media

Monday, May 23, 2022

The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency,

Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront

Monday, May 23, 2022

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. May 23, 2022 With Disney+, Disney is looking to set a new high-water mark for ad

‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

Friday, May 20, 2022

TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. May 20, 2022 TV ad buyers and sellers have

New Media Briefings: Publishers push shoppable video pitches and commerce

Thursday, May 19, 2022

As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to analysis from senior editors like Tim Peterson,

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