'This is one thing that we all should be holding hands and charging towards': How Pinterest's Zeny Shifferaw is creating space for underrepresented creators

As the creator economy continues to explode, Pinterest’s Zeny Shifferaw works to ensure there’s a seat at the table for marginalized communities.
May 26, 2022

As the creator economy continues to explode, Pinterest's Zeny Shifferaw works to ensure there's a seat at the table for marginalized communities. Read more about the creator inclusion lead at Pinterest.

Additional coverage:

  • The Mobile Marketing Association plus a host of industry luminaries are backing an ambitious undertaking for a Miami marketing event planned for April 2023.
  • Publishers like Dotdash Meredith, Dow Jones, theSkimm and NBC News are adopting team-specific RTO policies, designed to make the return to in-person work more accommodating. But they can also create complications.
  • In this week's Digiday+ Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Future plc, Gannett and The New York Times.
  • Media management firm Ebiquity sees TV measurement in the U.S. (or the lack thereof) as a way into a market that’s proven tough to crack so far.
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As the creator economy continues to explode, Pinterest’s Zeny Shifferaw works to ensure there’s a seat at the table for marginalized communities.

howdy!
Publishers like Dotdash Meredith, Dow Jones, theSkimm and NBC News are adopting team-specific RTO policies, designed to make the return to in-person work more accommodating. But they can also create complications.

As younger generations cut the cable cord or never subscribe in the first place, they’re flocking to platforms such as YouTube where they can watch a variety of content for free.

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howdy!
The Mobile Marketing Association plus a host of industry luminaries are backing the ambitious undertaking planned for April 2023.

Over half of consumers browse in cookieless environments, and activating cookieless solutions in the near term is enabling marketers to reach these untapped audiences.

howdy!
The media management firm sees TV measurement (or the lack thereof) stateside as a way into a market that’s proven tough to crack so far.

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Download this guide to learn how brands are integrating social commerce solutions to deliver improved customer experiences and drive business outcomes.

howdy!
In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Future plc, Gannett and The New York Times.

howdy!
Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement.

While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode.
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