Report: The state of CTV measurement, media and creative
Following a year of experimentation, CTV advertisers face new challenges and opportunities brought about by the growing market and the industry’s shift toward more privacy-forward targeting. To spotlight how marketers are navigating CTV measurement, creative management and media buying, MNTN and Digiday surveyed nearly 80 brand and agency executives to learn how their teams are evolving their tactics. Download this new report to learn about:
Sponsored by MNTN.     |
Older messages
The Rundown: Google's Marketing Live announcements signal strategic priorities
Wednesday, May 25, 2022
Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. May 25, 2022 Google is banking on new shopping formats to woo over marketers. It
Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
Tuesday, May 24, 2022
Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. May 24, 2022 Almost
A crash course in responsible addressable media
Monday, May 23, 2022
The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency,
Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
Monday, May 23, 2022
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. May 23, 2022 With Disney+, Disney is looking to set a new high-water mark for ad
‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
Friday, May 20, 2022
TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. May 20, 2022 TV ad buyers and sellers have
You Might Also Like
Agency advice when you need it
Saturday, January 11, 2025
Hi there , Running an agency means needing different advice at different times. Sometimes you just need quick feedback from someone who gets it. Which is why I'm building a place for agency owner..
The Ultimate Personal Branding Playbook Drops January 17th
Friday, January 10, 2025
Let's face it—getting noticed in today's market isn't what it used to be...
How This Weird Site Makes $88/month!
Friday, January 10, 2025
Each week on the Niche Pursuits podcast, we share a couple of weird niche sites. And every once in a while, these sites are making a SIGNIFICANT amount of money. I recently found a WEIRD website making
♦️ How saying no to (some) customers increases your chances of winning big
Friday, January 10, 2025
How Autodesk became a $60 billion company by staying specific... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Tripling your organic LinkedIn content visibility
Friday, January 10, 2025
Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Thank Your Customers Week, so thank you Reader! We're
The Single Most Important Thing For Bitcoin Right Now
Friday, January 10, 2025
Listen now (4 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Influence Weekly #371 - How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z
Friday, January 10, 2025
PayPal Sued Over Browser Extension Allegedly Diverting Creator's Commission
Weekly Dose of Optimism #126
Friday, January 10, 2025
Sana Biotechnology, Memory Processes, METAGENE-1, McDermitt Caldera, More Speech, Enron Egg, Telepathy Tapes x Jesse Michels ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
AI gets a third of VC cash
Friday, January 10, 2025
Fund performance data drop; Read online | Don't want to receive these emails? Manage your subscription. Log in The Daily Pitch: VC January 10, 2025 The Daily Pitch is powered by PitchBook's
"Notes" of An Elder ― 1.10.25
Friday, January 10, 2025
If you help enough people get what they want, you'll always get what you want.