Report: The state of CTV measurement, media and creative
Following a year of experimentation, CTV advertisers face new challenges and opportunities brought about by the growing market and the industry’s shift toward more privacy-forward targeting. To spotlight how marketers are navigating CTV measurement, creative management and media buying, MNTN and Digiday surveyed nearly 80 brand and agency executives to learn how their teams are evolving their tactics. Download this new report to learn about:
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The Rundown: Google's Marketing Live announcements signal strategic priorities
Wednesday, May 25, 2022
Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. May 25, 2022 Google is banking on new shopping formats to woo over marketers. It
Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
Tuesday, May 24, 2022
Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. May 24, 2022 Almost
A crash course in responsible addressable media
Monday, May 23, 2022
The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency,
Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
Monday, May 23, 2022
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. May 23, 2022 With Disney+, Disney is looking to set a new high-water mark for ad
‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
Friday, May 20, 2022
TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. May 20, 2022 TV ad buyers and sellers have
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