Report: The state of CTV measurement, media and creative

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The Rundown: Google's Marketing Live announcements signal strategic priorities

Wednesday, May 25, 2022

Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. May 25, 2022 Google is banking on new shopping formats to woo over marketers. It

Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.

Tuesday, May 24, 2022

Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. May 24, 2022 Almost

A crash course in responsible addressable media

Monday, May 23, 2022

The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency,

Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront

Monday, May 23, 2022

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. May 23, 2022 With Disney+, Disney is looking to set a new high-water mark for ad

‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

Friday, May 20, 2022

TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. May 20, 2022 TV ad buyers and sellers have

Is “Lust for Life” by Iggy Pop the greatest song ever?

Sunday, April 24, 2022

Pile-driving opening drums and clambering bass kick off this seminal song. Co-written by David Bowie with Iggy ad-libbing the lyrics after the pair fled to Berlin to escape raging heroin addictions and

VCs are hungry for samosas

Wednesday, June 29, 2022

Also in today's edition: Akash Ambani gets a promotion; EV blitz slows down supercars; HIV patients in limbo; Microtransactions is working for Blizzard ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💎 5 Tweet Tuesday 💎 - Shaan's top 5 favorite tweets this week

Tuesday, June 28, 2022

Check out my top tweets ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Heads up

Tuesday, June 28, 2022

Heads up! Right now for a limited time you can try my Folyo PRO leads program for 10% off. That's a $236 yearly savings on our agency all-access plan. You won't get another chance to join the

June 28 - Dollar Tree shakes up C-suite | Walgreens nixes Boots sale

Tuesday, June 28, 2022

Dollar Tree's C-suite just went through a huge shakeout; Walgreens calls off Boots sale despite 'significant interest'; Nike's Q4 sales fall slightly after 20% decline in China; How

5 defining traits of a superior social strategist

Tuesday, June 28, 2022

The Content Marketer Today, we're showing you 5 traits of a social media strategist, sharing 7 tips for optimizing Google Ads, sharing how to say goodbye to Google ETAs (and hello to RSAs) and more

Should You Promote Physical or Digital Products?

Tuesday, June 28, 2022

Have you ever wondered whether it's better to promote physical or digital products? I lay out the pros and cons of both in this new post! logo png Affiliate Marketing Physical vs Digital Products

The Rise of New Software Ecosystems

Tuesday, June 28, 2022

SaaS companies are leveraging ecosystems to extend their platforms' value—and entrepreneurs are racing to build businesses and capture a segment of the value these ecosystems are creating. ‌ ‌ ‌ ‌

June 28 - Alka-Seltzer and T-Pain dance to alleviate hangovers | Inflation, gas prices impact July 4 spending

Tuesday, June 28, 2022

Consumers to limit spending, celebrations for July Fourth, survey finds; Sweetgreen launches digital feature to reward customers for meeting goals; Omnicom banks on Walmart, Instacart in latest

Surveying sustainable investing practices

Tuesday, June 28, 2022

Biotech VC funding softens; Plural launches to boost early-stage startups; MaC Venture Capital raises $203M fund; Nomad Health nabs $105M Read online | Don't want to receive these emails? Manage

The Interesting State of Local Advertising

Tuesday, June 28, 2022

Plus... CPC vs. CPA The Tough State of Local Advertising We all know that the local media market continues to struggle, and there is a multitude of reasons why. But it's interesting to see how, in