Marketing Junto | The Future Of Social Media

The future of social media is uncertain at best. This has only been more true since Elon Musk's attempts at buying Twitter. Right now that's in limbo (thank goodness), but there are two camps with social. One camp is the closed ecosystems of Facebook (et. al), Twitter, Reddit, and LinkedIn. Then there are the open ecosystems of the fediverse (Mastodon, PixelFed, etc.).

One side sells your data (the closed ecosystems) and the other is open source and freely distributed (no data is shared with advertisers unless noted).

The future if social media will always have both camps, closed and open. But will either prevail? I don't have that answer. All I know is that both have a place online.

Web Finds

• Google's Digital Marketing Certification Course SEO Advice Includes Word Count & Keyword Density
  I still find it intriguing that the search giant is offering a course on how to rank in their search. On one hand it makes sense, they get to control the message. But on the other hand, why would anyone take this other than to see what the Google is up to?
• 23 Million Internal Links - A Google SEO Case Study
  Cyrus Shepard is a god among gods in the SEO space. This is a very interesting case study on internal linking practices.
• B2B Marketing News: B2B’s Innovation Gap, Marketing Budgets Rise, New Trust Barometer Report, & Google Showing More FAQ Snippet Results
  A great rundown from the Top Rank Marketing blog. Well worth a read
• Brands Need To Look Beyond Social To Engage With All Humans
  This is so true. Social is only way to communicate with customers. Sometimes you need to think beyond the constraints of social to look at where your customers are communicating and go there.
• A Sad Loss in the SEO Community
  I never met Bill Slawski in person, but I did have the pleasure of talking to him a number times over Twitter, both in mentions and in direct messages. This is a huge loss to the SEO community. Bill will be missed. Rest In Peace Bill!
• S.E.C., in letter to Elon Musk, says it is scrutinizing his Twitter share purchases.
  It's good to see that regulators are doing their job and keeping an eye on not just the little guys, but the goliaths. Elon Musk seems to think he can get away with a lot. And in some cases he might. But this might be the end of that free wheeling. I hope so.
• Reddit Advertising Guide for Business
  A great run through of the different types of ads you can do on the Reddit social media platform. It's very thorough and a good read.
• Ran a YouTube Channel for Five Years, Here’s How I Made it Work
  Succeeding at YouTube is tough. This article lays out how one creator did it.
• Top 100 SEO Mistakes I Identified In My Last 100 SEO Audits
  I heck of a list of SEO mistakes that can be made and avoided. This is a must read.

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Well that's it for this issue of Marketing Junto. As always hit reply if you want to share your thoughts. I love to hear them.

Until Next Week!

Photo by dole777 on Unsplash