I've been quite busy with new client work here at Goldstein Media. I feel very fortunate to have this work coming in. Thursday, last week, as I was working on launching a site for a client, I stopped and thought about how I need to invest more in myself and learn more about my industry, not just work in it.

It's all about how I can improve on investing in myself. So I went back and listened to a bunch of the first season of Entrepreneur's Enigma and really dove into what other entrepreneurs were saying on the shows and took notes. I went back to the first two seasons of Digital Marketing Dive and did the same thing.

It's important to not be on autopilot all the time and really consider how you can better yourself in work and in life.

I did two podcasts today (4/1/2022) that will be coming out in the coming weeks for Entrepreneur's Enigma. Both guest had some interesting things to say about focusing on your wellbeing and when to move on the next best thing either at your company or at a different company.

Do you invest in yourself? If so how?

Web Finds

• Biotechnology And Life Science Digital Marketing Doesn’t Have To Be Hard
  A recent piece I wrote about how to get the most out of your digital marketing for your life science/biotech company
• SEO in Real Life: Harnessing Visual Search for Optimization Opportunities
  A often overlooked segment of SEO is visual search. Places like Google Images or Google Lens are just two of the many visual search engines areas that are ripe for capitalization.
• 3 SEO Strategies that also increase Conversion Rates
  This are great tips from Shawn Swaim a good friend of mine on how to use SEO to increase conversion rates. Pretty neat ideas.
• Snapchat Officially Launches its New ‘Snapchat+’ Subscription Program
  First off does anyone still use Snapchat? Second, though some of these features are cool, they aren't getting rid of the ads. Very curious. Also what they are offering, like new Icons, a profile badge, more data insights and pinning a user as your #1 best friend, isn't really all that compelling. What do you think?
• Instagram Opens Reels API Access to Third-Party Platforms
  Through an API tools like Sprout Social and Hootsuite can now let their users make reels for Instagram in their platforms. This will make using these tools that much more sticky and help with the management of multiple accounts.
• Staffing companies expect recession to boost shift to freelance and temporary work
  We saw this in 2008, with bank bust. That's when I started Goldstein Media, and it looks like we're seeing it again. Thoughts?
• 10 reps
  The wise Seth Godin, posts daily on his blog. Often they are short posts, this one is no different. After reading it twice I decided I really liked the message and decided to share it here.
• Post Status Excerpt (No. 61) — Empathy, Understanding, And Being An Ally
  I really love the Post Status community that revolves around WordPress, the open source content management system. I love how in the community we can have tough discussions about all kinds of things. This episode of the Post Status Excerpt is a great example.
• How to Be A WordPress Ally
  As a follow up to the podcast mentioned above, Allie Nimmons has a great piece on how to be an ally in the WordPress community.

Podcast Of Note

Mike Simmons is a sales coach, advisor, public speaker, owner of Catalyst Sale and the host of Find My Catalyst. This podcast is all about finding out how to be better at business, sales, SaaS and so much more. Mike has some amazing guest. It's worth going back and listing to some of the almost 300+ episodes of this show.

The Latest From Entrepreneur's Enigma and Digital Marketing Dive

Until next week! Keep learning and growing!

Photo by Max van den Oetelaar on Unsplash