It's the gossip gift that keeps on giving. Elon Musk has said he's not buying Twitter. A collective sigh of relief is emitted from the social graph. Was he ever going to? Or was this one elaborate game? Who knows and, to be honest, who cares. So what does this mean for marketers? It means that Twitter will remain a place where the general tweeting public will stay and we marketers can market to.

I'm a big fan of the alternatives to Twitter, like Mastodon. But I think Twitter is still an important place to be as a brand. Especially those in the DTC sector. Also journalists use Twitter all the time to spread information and connect with sources. So if you have a big announcement Twitter is a great place to announce it.

Do I think the service needs help? Do I think, to some, it's a cesspool of hate, bigotry, and malice? Yes! But, with some controls, Twitter is and can continue to be a special place for both people and companies alike.

What do you think? Hit reply and let me know.

Web Finds

• New Insights Highlight the Best Times to Post on Facebook and Twitter in 2022
  Every year there is a post from a social media platform that gives the updated times that are optimal for posting on the socials. This year, Sprout Social's got the article. It's a quick and interesting read.
• Twitter Launches Initial Test of Collaborative Tweets
  I'm not sure when I'd co-author a tweet with someone else, but I might not be the right market for it. It's a neat concept for brands to co-tweet with a influencer or a celebrity spokesperson. What's hindering it the implementation, but that can always be improved. Would you use this feature?
• Startup founders. Consider your language. Keep it simple.
  As a former professional journalist, this makes total sense to me. It might feel like a good idea to use big words when talking about your company, but if it's not understandable to the masses, you've lost. I always aim for an 8th grade reading level.
• Is your digital strategy optimized for Gen Z young adults?
  People once thought Millennials were unique. Watch out, Gen Z is even more. Because of this marketing to them has to do a major shift. This is a good article with some great data points to get started.
• Inflation's Unexpected Dividend: More Entrepreneurs
  This Inc Magazine piece points out that with more inflation and a possible recession, people are more apt to join the ranks of the entrepreneur-set. I started Goldstein Media in 2008 during a recession, so this makes sense to me.
• 5 Tips for Writing When You Don't Feel Like It
  Most of us face writers block at some point. Here's some great tips to get past it and write even when you don't really want to.
• Want to Scale Your Business? Companies are Using These 5 Strategies Right Now to Unlock Sustainable Growth, And You Should Too.
  An interesting piece about how brands are changing up their images and ideas of how they appear to the public in this new world we're in. Even KFC is getting edgy. LOL

Podcast Of Note

The Latest From Entrepreneur's Enigma and Digital Marketing Dive

Until next week! Keep being curious!