GrowthHackingIdea - +93% more signups (pricing page study)
Lyyti, an event management software company, had a problem with their pricing page: it was hard for the prospects to decide which pricing plan to choose.
After they applied a few improvements, their conversions into signups were boosted by 93%.
Here’s how their initial pricing page looked:
What did they do:
1. Displayed the features of all plans.
2. Displayed multiple CTA buttons for the free trial signup pages.
Here's how the new version looked:
Result: 93% more signups!
Source: vwo.com
Cheers,Charlie Patel ;)
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