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With client cutbacks in spending, data and measurement challenges and new privacy rules, agencies are adapting to a tougher environment than where they started the year. But it’s also a time of tremendous opportunity, particularly in the realm of programmatic buying. Don't miss this unique opportunity to connect, learn and ultimately, grow your business. Secure your pass by August 2 to receive the best rate. Who Attends? Contact Us Interested in sponsorship opportunities?
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Crypto enthusiasts want publishers to move into Web3 with DAOs, but it's not yet a successful business model
Monday, July 25, 2022
Decentralized autonomous organizations are considered by some to be the new business model, but how is the DAO model being applied to the media industry — and more importantly, should it? July 25, 2022
A national data privacy bill is gaining traction, but not everyone is yet on board
Friday, July 22, 2022
The US House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared
How to build a top-tier email newsletter experience
Tuesday, July 19, 2022
Best practices for an industry-leading email newsletter
WTF is MER?
Tuesday, July 19, 2022
As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. July 19, 2022 As marketers adapt to new data
Using reader attention to drive more revenue
Monday, July 18, 2022
With third-party cookies disappearing from marketers' toolkits, publishers need more than a targeting replacement, they need a deep understanding of their audience, especially to attract
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