The Rundown: Singtel offloads Amobee to Tremor

Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends months long search.
July 26, 2022

Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends monthslong search.

Additional coverage:

  • A law passed in the Blockbuster era is posing a potential threat to today’s streaming ad market. Here’s a look at the Video Privacy Protection Act.
  • The recognition of a need for contingency planning and more flexibility in the current economic environment is commonplace, according to marketers and agency execs, who say that they, for the most part, haven't seen a pull back in spending. Read about this and more in this week's Digiday+ Marketing Briefing.
  • Slate has been in the podcast business for nearly two decades, but refreshed its strategy this year to increase the frequency of its most popular shows. Hear more in this week's episode of the Digiday Podcast, featuring a convo with the media company’s CRO.
  • Digiday+ Research asked publishers how they're using Instagram, and the results – covered in this deep dive – revealed some meaningful gains for the platform.
  • Digiday spoke with Activision Blizzard exec Jonathan Stringfield, who sheds light on how brands can best take advantage of the explosion of gaming in his new book that breaks down the past, present and future of the gaming industry and its role as a marketing channel.
  • BDG is driving revenue through its acquisition of comedy studio Some Spider Studios, and the company is looking to expand its capabilities to its lifestyle portfolio this year.

From Digiday’s Token to Play package:

Other things to know about
  • From Digiday's sister brand WorkLife: The WorkLife Awards recognize the top employers and the values that make them unique. Submit to join a list of past winners that include Sephora, Vox Media and more.
  • Marketing teams are rethinking their audiences, focusing on the buyers that generate the highest-quality opportunities. Sponsored by RollWorks.
  • To build relationships with sports fans, many brands are layering in contextualized storytelling during in-game advertisements. Sponsored by Genius Sports.

Top Stories
Ivy Liu
Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends months long search.

howdy!
A law passed in the Blockbuster era is posing a potential threat to today’s streaming ad market.

Marketing teams are rethinking their audiences, focusing on the buyers that generate the highest-quality opportunities.

Advertisement

howdy!
The recognition of a need for contingency planning and more flexibility in the current economic environment is commonplace, according to marketers and agency execs, who say that they, for the most part, haven’t seen a pull back in spending.

To balance working with multiple disparate retail media networks, brands and agencies are turning to APIs.

howdy!
Several of Slate’s podcast series will have more than one season per year starting this year in order to give advertisers more opportunities to advertise.

Advertisement

The volume of clickbait, offensive and misleading ads on publishers’ sites is increasing — bringing with it threats and actual damage to the audience loyalty and crucial revenue.

howdy!
Digiday+ Research asked publishers how they’re using Instagram, and the results — covered in this deep dive — revealed some meaningful gains for the platform.

howdy!
Published by Wiley today, “Get in the Game” is not just a guide for game-industry newbies; it’s a first-of-its-kind treatise that lays out in great detail how game developers and non-endemic brands can work in tandem to form a well-oiled marketing machine.

Several of Slate's podcast series will have more than one season per year starting this year in order to give advertisers more opportunities to advertise.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Exclusive networking and actionable insights for media buying leaders

Monday, July 25, 2022

With client cutbacks in spending, data and measurement challenges and new privacy rules, agencies are adapting to a tougher environment than where they started the year. But it's also a time of

Crypto enthusiasts want publishers to move into Web3 with DAOs, but it's not yet a successful business model

Monday, July 25, 2022

Decentralized autonomous organizations are considered by some to be the new business model, but how is the DAO model being applied to the media industry — and more importantly, should it? July 25, 2022

A national data privacy bill is gaining traction, but not everyone is yet on board

Friday, July 22, 2022

The US House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared

How to build a top-tier email newsletter experience

Tuesday, July 19, 2022

Best practices for an industry-leading email newsletter ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

WTF is MER?

Tuesday, July 19, 2022

As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. July 19, 2022 As marketers adapt to new data

You Might Also Like

The Ultimate Personal Branding Playbook Drops January 17th

Friday, January 10, 2025

Let's face it—getting noticed in today's market isn't what it used to be... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How This Weird Site Makes $88/month!

Friday, January 10, 2025

Each week on the Niche Pursuits podcast, we share a couple of weird niche sites. And every once in a while, these sites are making a SIGNIFICANT amount of money. I recently found a WEIRD website making

♦️ How saying no to (some) customers increases your chances of winning big

Friday, January 10, 2025

How Autodesk became a $60 billion company by staying specific... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Tripling your organic LinkedIn content visibility

Friday, January 10, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Thank Your Customers Week, so thank you Reader! We're

The Single Most Important Thing For Bitcoin Right Now

Friday, January 10, 2025

Listen now (4 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Influence Weekly #371 - How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z

Friday, January 10, 2025

PayPal Sued Over Browser Extension Allegedly Diverting Creator's Commission ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Weekly Dose of Optimism #126

Friday, January 10, 2025

Sana Biotechnology, Memory Processes, METAGENE-1, McDermitt Caldera, More Speech, Enron Egg, Telepathy Tapes x Jesse Michels ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

AI gets a third of VC cash

Friday, January 10, 2025

Fund performance data drop; Read online | Don't want to receive these emails? Manage your subscription. Log in The Daily Pitch: VC January 10, 2025 The Daily Pitch is powered by PitchBook's

"Notes" of An Elder ― 1.10.25

Friday, January 10, 2025

If you help enough people get what they want, you'll always get what you want. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Makin’ Lemonade 🍋

Friday, January 10, 2025

The Q1 vibes are real. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌