Less Talking, More Listening.

You spend months pulling audience insights, crafting your strategy and building a whole campaign to best engage your followers. You get to the end of this labor of love and all you wanna do is hit that publish button and cross it off of your to do list! Wahhhoooo!!! 

*Skrrrrrrt* Not so fast... the WHOLE point of social media is to get social! Starting conversations and sharing opinions is the whole point—you'd be doing yourself a disservice to just set it and forget it.

Brands don't do enough LISTENING when it comes to social media and understanding social sentiment has the power to boost engagement.

Hulu deserves a gold star for their social listening game when Drop Out first aired. They were able to tweak and adapt their strategy to support where followers took the conversation, ultimately boosting viewership of the show itself.

So grab your social media manager and get to work on that community engagement model of yours. 

Don't count out the small guys. 

When you hear the word "social media" your mind probably jumps to Facebook, Instagram, Twitter or TikTok.

And while a majority of people spend their time on the large platforms, new ones are emerging such as BeReal, Polywork, and Applaudable.

Social media is an interesting place right now, and with the big guys under a lot of pressure (hello misuse of customer data and never-ending changes to their apps) maybe it's time to rethink your relationship with those platforms. 

Not to mention, Gen Z is demanding more authenticity and personalization so tapping into smaller scale platforms with more niche topics might be just the scrappy social media strategy you've been looking for.

SMALL BITES

It's giving "nano-influencer".

Wow, we're really doing the absolute most to stand out now, aren't we 😂

Skimping on accessibility is a major no no

Bring on a recession! We're "ready" for it.

You heard it straight from the horse's mouth (Snapchat. They're the horse).

Ok, Heineken, we see you 👀

Let's get 'phygital'

SEO keywords are cute and all but content is king

Now this is how you put your money where your mouth is 👏

Plot twist: social commerce is not the next frontier of online shopping??

TWEET OF THE WEEK

Alright kids, quiet down. Class is in session.

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