What do you get when you mix sexy singles, eCommerce, the summer sun, and Peacock?

A Netflix binging model that's on the chopping block!

Peacock might be onto something by testing ways to enhance appointment-based streaming (Uh, is that a traditional TV strategy making it's way back around?!). Advertisers are also taking notice, finding they are better able to reach audiences at specific times with more targeted advertising when the shows are scheduled vs watch-the-whole-season-in-one-day.

Love Island USA is undoubtedly a smash hit for Peacock, and with the eyeballs it attracts (on a schedule), advertisers are taking advantage. Most notably is the Shoppable TV QR code that pops up throughout the show.

Like that bathing suit Zeta is wearing? You can purchase it immediately. Dying to know where that coffee table in the villa is from? Scan the code!

There's something to be said for predictable ad placements as an advertiser. 👀

What can we learn from Burger King's self-proclaimed "media firepower"?  🔥

There's strength and power in being really good at ONE thing.

Burger King's strategy of using fewer, well-tested, high-impact messages to drive brand loyalty seems to be the move because, as they say, you can't be everything for everyone or you end up being nothing for no one.

And in the day and age of zero brand loyalty, being able to retain brand advocates that will be obsessed with you and your products is GOLD for growth (show me the money $$$, amiright?!)

Is it time to rethink *your* brand positioning and super power?

SMALL BITES

Keeping it human

Dodging and weaving billboards

AI, IoT, AR, VR... 404 error

Financially-conscious Redditors 💸

A little stroll down memory lane for the customer journey

Not the worst idea in the world

Don't get it twisted. New Balance is a brand with heritage, not a heritage brand.

Not Instagram "taking inspiration" from an up and coming app 👀

Good job TikTok

In a world of smart devices, why not have a smart faucet?

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