What do TV streaming and eCommerce have in common?
What do you get when you mix sexy singles, eCommerce, the summer sun, and Peacock?A Netflix binging model that's on the chopping block! What can we learn from Burger King's self-proclaimed "media firepower"? 🔥There's strength and power in being really good at ONE thing. Burger King's strategy of using fewer, well-tested, high-impact messages to drive brand loyalty seems to be the move because, as they say, you can't be everything for everyone or you end up being nothing for no one. And in the day and age of zero brand loyalty, being able to retain brand advocates that will be obsessed with you and your products is GOLD for growth (show me the money $$$, amiright?!) Is it time to rethink *your* brand positioning and super power? SMALL BITES Keeping it human Dodging and weaving billboards AI, IoT, AR, VR... 404 error Financially-conscious Redditors 💸 A little stroll down memory lane for the customer journey Not the worst idea in the world Don't get it twisted. New Balance is a brand with heritage, not a heritage brand. Not Instagram "taking inspiration" from an up and coming app 👀 In a world of smart devices, why not have a smart faucet? TWEET OF THE WEEK On a scale of 1-10 how would you rate your interviewing skills?? Join 2,000+ marketers and creatives on September 14th for a one-day creative performance crash course.Learn how to produce engaging content that converts, without resorting to guesswork. |
Older messages
How do you feel about social listening?
Tuesday, August 23, 2022
There's more to a social media strategy than just posting and responding to comments.
Connecting with consumers on an ~emotional level~
Tuesday, August 16, 2022
Inject some feeling into your marketing and you're guranteed to win over the hearts (and dollars) of your consumer.
Purpose driven toothbrushes?
Tuesday, August 9, 2022
Consumers want their favorite brands to have an opinion
Radio heads of a different kind
Tuesday, August 2, 2022
🎧 Are podcasts overtaking social media?
Get your e-commerce strategy out of the dark ages.
Tuesday, July 26, 2022
There's been an increase of purchases being made directly on social media.
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