Mailbrew Marketing Weekly - Marketing Weekly #87

Sunday August, 2022

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Blogs

Better Marketing - Medium

From Press Releases to Reputation Management: The Many Faces of Public Relations

MaeveAug 5

Apple Tap to Pay on iPhone: contactless payments

Ronas ITAug 5

The Step-by-Step Guide to Launching a Successful Marketing Campaign

MaeveAug 5

4 Famous Things That Actually Started As Marketing Campaigns

Ash JurbergAug 5

What’s the Ideal Blog Length for SEO?

Megan Elizabeth ClarkAug 5

Copyblogger

The Writing Habits That Impress Content Managers and Editors

Stefanie FlaxmanAug 4

Writing habits often baffle non-writers. They imagine aloof, bespectacled introverts pounding away at their keyboards, detached from social settings and...

The post The Writing Habits That Impress Content Managers and Editors appeared first on Copyblogger.

Copyhackers

The top 5 Conversion XL articles to improve your copywriting

Anna SaraynaAug 3

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here's a roundup of the top 5 copywriting articles on the blog.

The post The top 5 Conversion XL articles to improve your copywriting appeared first on Copywriting for startups and marketers.

Buffer Resources

Social Proof: Steph Smith on Intentionally Building a Personal Brand

Tamilore OladipoAug 4

In the second edition of Social Proof, Steph walks through her experience with intentionally building a personal brand.

SEO Blog by Ahrefs

Digital PR: The Beginner’s Guide to Making Your Brand Unmissable

Jenny AbouobaiaAug 5

The best part? Digital PR and SEO go together like peanut butter and jelly. Digital PR is not only beneficial to your website in its own right, but it can also seriously boost your SEO efforts and is the truest…

Newsletters

Carnage Issues

Every Little Ad is Gonna Be Alright

Victoria KellyAug 4

Keeping your ads happy for you, your users, and the FTC.

The post Every Little Ad is Gonna Be Alright appeared first on Carney.

Podcasts

Duct Tape Marketing

How To Connect, Converse, And Convert Through Social Media Listening

ducttapemarketing.comAug 4

In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of …

Ecommerce Marketing School with Ben Jabbawy

Lessons From 4 Real Shopify Stores To Inspire You #502

share.transistor.fmPrivyAug 4

Try Privy for FREE today
Follow Ben on Twitter
Create your FREE Masterclass+ account
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Join The Ecommerce Marketing Community
Check out our book, The Ecommerce …

The Copyblogger Podcast

Hidden Businesses Crushing It On YouTube and Insta

Copyblogger Media LLCAug 3

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about entrepreneurs you’ve probably never heard of who are crushing it on YouTube and Instagram, showing you what you can use in your own business.

Cool Stuff Mentioned In The Show

Ms. Rachel’s Songs …

Marketing Over Coffee Marketing Podcast

Brooke Sellas on Conversations That Connect

John Wall and Christopher PennAug 5

In this Marketing Over Coffee: In this episode Brooke talks about her new book on how to connect, converse and covert! Direct Link to File Brought to you by our sponsors: Zapier and LinkedIn Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book Starting with …

r/marketing

Here’s What Happened On Social Media In July 2022 (Marketer’s Edition)

137

It’s hard to keep up with changing marketing and social media trends that might effect your growth strategies, engagement rates and Google search rankings. Here’s a quick list of updates for you I curated over last month!

Tiktok

Tiktok launched“Follow Me” event for small businesses to get better at Tiktok. …

My favorite lesser known marketing tools

104

I’ve been working in marketing for about 8 years, and have picked up a number of handy tools to improve the day-to-day. Some of these tools make tedious, regular tasks a little bit easier and others help you find useful insights.

While these tools may not exactly be "unkown" (I’m …

Why does Yelp keep deleting/hiding positive reviews for my business? How is this legal?

Marketing - Latest - Google News

The 5 marketing ‘Moments of Truth’, its importance to your small business - Nairametrics

NairametricsAugust 6

The New Magic Word for Branding is Collaborations - Bloomberg Quicktake: Explained

Bloomberg Quicktake: ExplainedAugust 3

Apple is building a demand-side platform - Digiday

DigidayAugust 3

How to run growth marketing during a recession - TechCrunch

TechCrunchAugust 2

Shopify makes $100M strategic investment in marketing automation startup Klaviyo - TechCrunch

TechCrunchAugust 2

Opendoor to Pay $62 Million to Settle Claims of Deceptive Marketing - The New York Times

The New York TimesAugust 1

Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign - Adweek

AdweekAugust 1

How Do Retargeting Ads Work, Anyway? - Search Engine Journal

Search Engine JournalAugust 1

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

"Mark Changed The Rules": How Facebook Went Easy On Alex Jones And Other Right-Wing Figures

www.buzzfeednews.com

Facebook’s rules to combat misinformation and hate speech are subject to the whims and political considerations of its CEO and his policy team leader.

Podcast Guests Are Paying Up to $50,000 to Appear on Popular Shows

www.bloomberg.com

Critics call it “payola,” and say listeners deserve better disclosure of promotional ties.

You can now ask Google to remove your personal data from its search results—here's how

www.cnbc.com

The internet search giant has rolled out new policies and tools that allow users to quickly and easily request the removal of personal data from …

My PANDAS Journey - Seizures, Delusions, Paranoia, Paralysis, Losing Myself….

www.youtube.com

❗️trigger warnings: hospitals, cannula’s, poor mental health, brief mention of self harm, seizure clips, upsetting footage, injuries etc…❗️hey everyone, bit ...

Black Friday Summit

www.blackfridaysummit.com

The Black Friday Summit brings dozens of the industry’s top experts together to share best strategies, tools and techniques to have the best Black Friday/Cyber …

Migration nightmare: how to define redirects at scale? - Antoine Eripret

www.aeripret.com

If you’ve been working in SEO for some times already, you must be familiar with web migrations. They often come with their doses of fun …

Marketers

Julian Shapiro @Julian

How can some people write so beautifully?

1/ Two of my favorite writing techniques:

5.7k

1.1kAug 05 · 9:00 AM

Lenny Rachitsky @lennysan

Compelling read (via @tferriss 5-bullet friday) on how influencers become brainwashed by their audiences.

e.g. "Nicholas Perry when he first started making mukbang videos. Bottom: Perry transformed by his audience’s desires into Nikocado".
→ gurwinder.substack.com/p/the-perils-o…

4.4k

1.2kAug 05 · 4:54 PM

Aazar Shad @Aazarshad

Cold emails can change your life.

But most of them are horrible.

15 tactics to nail your cold emails:

2.6k

469Aug 04 · 6:00 AM

Matthew Kobach @mkobach

I’d rather have cookies track me forever than have to accept/deny cookies Every. Single. Time. I. Visit. A. Website.

698

53Aug 03 · 2:05 PM

Andrea Bosoni @theandreboso

First time founders struggle to accept the fact that marketing their product is often more important than the product itself.

497

70Aug 03 · 3:42 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Hack:

Use anchoring in your copy.

Instead of saying: “This product is $97”.

Say: “This product is well worth over $397, but you can get it for only $97 today (that’s a $300 difference)”.

Perceived value goes up & perceived cost goes down → The # of sales goes up.

469

92Aug 06 · 7:18 AM

Katelyn Bourgoin ⚡️ @KateBour

Be brave enough to suck at something new today

346

40Aug 06 · 5:50 AM

Corey Haines (launching on Product Hunt today!) @coreyhainesco

Introducing: Marketing Examples by SwipeWell

The best landing pages, emails, and ads on the internet.

You’ll find everything from vintage ads to SaaS pricing pages to Black Friday emails in over 200 collections.

All support is greatly appreciated 🙏❤️

producthunt.com/posts/marketin…

242

51Aug 04 · 12:01 AM

Rand Fishkin @randfish

There is no excuse.

Jason Kint @jason_kint

Dear Facebook Advertisers: buzzfeednews.com/article/ryanma…

214

47Aug 03 · 7:49 PM

Taylor Lagace @TaylorLagace

Want an NCAA athlete to endorse your product during the upcoming season?

Here’s how to get your products in the hands of an NCAA athlete without even having to message them:

140

35Aug 05 · 11:56 AM

Nik Sharma @mrsharma

We got @harleyf booked for a Limited Supply podcast episode with me & @moizali!

He's the President at @Shopify.

What should we discuss/ask him/talk about? 👇

147

4Aug 04 · 12:01 PM

Aleyda Solis 🇺🇦 @aleyda

Don't overlook branded queries, they're part of your customer's search journey and well leveraged by aggregators/comparisons sites!

Target queries like: "brand" + reviews/comparisons/vs/alternatives/app

These are users already researching your brand before converting 👇

104

29Aug 02 · 8:19 AM

Amanda Natividad @amandanat

confession: i don’t know how to use Focus and Do Not Disturb modes. i’ve just been missing all my phone calls and texts ever, and it never became a problem until this week.

119

2Aug 03 · 9:00 AM

Ross Simmonds @TheCoolestCool

That blog from 2 days ago?
Republish it on Medium

That video from 4 weeks ago?
Republish it natively on social

That research from 6 months ago?
Republish it as a PDF on LinkedIn

That podcast from a year ago?
Turn it into a video w. captions

Create once. Distribute forever.

15Aug 06 · 4:52 AM

Alex Garcia 🔍 @alexgarcia_atx

To improve your conversion rate, your above-the-fold needs to earn the scroll.

Because without earning the scroll, you won’t earn the sale.

Here’s the structure of an effective above-the-fold:

13Aug 03 · 6:15 AM

Tim Soulo 🇺🇦 @timsoulo

Zero-Volume Keywords

^ they seem like one of the latest hot trends in SEO.

But I honestly don't get what all the hype is about. 🙂

8Aug 02 · 8:58 PM

Daniel Murray @Dmurr68

One of the greatest mistakes made by brands on social media: They’re all about ME ME ME.

When building an audience, you have to give, give, give, give and give some more BEFORE asking for anything.

11Aug 04 · 5:34 AM

April Dunford @aprildunford

I'm on vacation tweeting about these pies I just made.

0Aug 06 · 2:45 PM

Wil Reynolds @wilreynolds

My wife sent me a link to start planning our vacation, google doc? NOPE - Qualtrics survey with embedded logic based on previous answers.

Yes we love data in this house.

2Aug 02 · 9:33 AM

Jay Acunzo @jayacunzo

We’ve become so focused on being visible, we’ve forgotten the job is to be memorable.

8Aug 04 · 5:02 AM

Brian Clark @BrianClark

Some people seem more obsessed with productivity tools and techniques than sitting down and doing something that matters.

4Aug 02 · 5:14 PM

Miles Beckler @milesbeckler

Creators who master their craft AND go on to master copywriting...

Are the 20% who make 80% of the money.

2Aug 03 · 11:06 AM

Pe:p Laja 🇺🇦 @peeplaja

It's easy to be anti-meeting. It's hard to do thorough async reporting/updates (that also get read and debated by the group) that'd replace meetings.

I'm very pro-async, but it's hard to do right as it's easy to skip, ignore or simply do a quick glance-over.

4Aug 06 · 3:04 AM

Jimmy Daly @jimmy_daly

our awesome content manager Cierra (need to get her on Twitter) put together an awesome strategy doc for @superpathco. she'll be sharing it, along with some details on how she did it, why it looks the way it does and how we plan to use it. coming soon. 😎

0Aug 02 · 9:02 AM