MaeveAug 5
Mailbrew Marketing Weekly - Marketing Weekly #87
7
Sunday August, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Apple Tap to Pay on iPhone: contactless payments
Ronas ITAug 5
4 Famous Things That Actually Started As Marketing Campaigns
Ash JurbergAug 5
What’s the Ideal Blog Length for SEO?
Megan Elizabeth ClarkAug 5
The Writing Habits That Impress Content Managers and Editors
Stefanie FlaxmanAug 4
Writing habits often baffle non-writers. They imagine aloof, bespectacled introverts pounding away at their keyboards, detached from social settings and...
The post The Writing Habits That Impress Content Managers and Editors appeared first on Copyblogger.
The top 5 Conversion XL articles to improve your copywriting
Anna SaraynaAug 3
The Conversion XL (CXL) blog is a trusted marketing industry resource. Here's a roundup of the top 5 copywriting articles on the blog.
The post The top 5 Conversion XL articles to improve your copywriting appeared first on Copywriting for startups and marketers.
Social Proof: Steph Smith on Intentionally Building a Personal Brand
Tamilore OladipoAug 4
In the second edition of Social Proof, Steph walks through her experience with intentionally building a personal brand.
Digital PR: The Beginner’s Guide to Making Your Brand Unmissable 
The best part? Digital PR and SEO go together like peanut butter and jelly. Digital PR is not only beneficial to your website in its own right, but it can also seriously boost your SEO efforts and is the truest…
Jenny AbouobaiaAug 5
The best part? Digital PR and SEO go together like peanut butter and jelly. Digital PR is not only beneficial to your website in its own right, but it can also seriously boost your SEO efforts and is the truest…Read more ›
5 More Mental Models for Content Marketers
Ryan LawAug 3
Back in 2018, we published an overview of five mental models we find useful for content marketing. Now, four years on, we wanted to share another collection that has proved its worth, time and time again. These ideas can help overcome writer’s block, fuel your ideation, tighten up your self-editing, …
How to Create a Keyword Strategy for a New, Innovative Product
Devesh KhanalAug 3
We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical …
Newsletters
Every Little Ad is Gonna Be Alright
Victoria KellyAug 4
Keeping your ads happy for you, your users, and the FTC.
The post Every Little Ad is Gonna Be Alright appeared first on Carney.
Podcasts
How To Connect, Converse, And Convert Through Social Media Listening
In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of …
Lessons From 4 Real Shopify Stores To Inspire You #502
- Try Privy for FREE today
- Follow Ben on Twitter
- Create your FREE Masterclass+ account
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Check out Privy Masterclass
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Join The Ecommerce Marketing Community
- Check out our book, The Ecommerce …
Hidden Businesses Crushing It On YouTube and Insta
Copyblogger Media LLCAug 3
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about entrepreneurs you’ve probably never heard of who are crushing it on YouTube and Instagram, showing you what you can use in your own business.
Cool Stuff Mentioned In The Show
Brooke Sellas on Conversations That Connect
John Wall and Christopher PennAug 5
In this Marketing Over Coffee: In this episode Brooke talks about her new book on how to connect, converse and covert! Direct Link to File Brought to you by our sponsors: Zapier and LinkedIn Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book Starting with …
Here’s What Happened On Social Media In July 2022 (Marketer’s Edition)
It’s hard to keep up with changing marketing and social media trends that might effect your growth strategies, engagement rates and Google search rankings. Here’s a quick list of updates for you I curated over last month!
Tiktok
- Tiktok launched“Follow Me” event for small businesses to get better at Tiktok. …
My favorite lesser known marketing tools
I’ve been working in marketing for about 8 years, and have picked up a number of handy tools to improve the day-to-day. Some of these tools make tedious, regular tasks a little bit easier and others help you find useful insights.
While these tools may not exactly be "unkown" (I’m …
Marketing Jobs on the Swipe Files Job Board →
"Mark Changed The Rules": How Facebook Went Easy On Alex Jones And Other Right-Wing Figures
Facebook’s rules to combat misinformation and hate speech are subject to the whims and political considerations of its CEO and his policy team leader.
Podcast Guests Are Paying Up to $50,000 to Appear on Popular Shows
Critics call it “payola,” and say listeners deserve better disclosure of promotional ties.
You can now ask Google to remove your personal data from its search results—here's how
The internet search giant has rolled out new policies and tools that allow users to quickly and easily request the removal of personal data from …
My PANDAS Journey - Seizures, Delusions, Paranoia, Paralysis, Losing Myself….
❗️trigger warnings: hospitals, cannula’s, poor mental health, brief mention of self harm, seizure clips, upsetting footage, injuries etc…❗️hey everyone, bit ...
Black Friday Summit
The Black Friday Summit brings dozens of the industry’s top experts together to share best strategies, tools and techniques to have the best Black Friday/Cyber …
Migration nightmare: how to define redirects at scale? - Antoine Eripret
If you’ve been working in SEO for some times already, you must be familiar with web migrations. They often come with their doses of fun …
Julian Shapiro @Julian
How can some people write so beautifully?
1/ Two of my favorite writing techniques:
5.7k
1.1kAug 05 · 9:00 AM
Lenny Rachitsky @lennysan
Compelling read (via @tferriss 5-bullet friday) on how influencers become brainwashed by their audiences.
e.g. "Nicholas Perry when he first started making mukbang videos. Bottom: Perry transformed by his audience’s desires into Nikocado".
→ gurwinder.substack.com/p/the-perils-o…
4.4k1.2kAug 05 · 4:54 PM
Aazar Shad @Aazarshad
Cold emails can change your life.
But most of them are horrible.
15 tactics to nail your cold emails:
2.6k469Aug 04 · 6:00 AM
Matthew Kobach @mkobach
I’d rather have cookies track me forever than have to accept/deny cookies Every. Single. Time. I. Visit. A. Website.
69853Aug 03 · 2:05 PM
Andrea Bosoni @theandreboso
First time founders struggle to accept the fact that marketing their product is often more important than the product itself.
49770Aug 03 · 3:42 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Copywriting Hack:
Use anchoring in your copy.
Instead of saying: “This product is $97”.
Say: “This product is well worth over $397, but you can get it for only $97 today (that’s a $300 difference)”.
Perceived value goes up & perceived cost goes down → The # of sales goes up.
46992Aug 06 · 7:18 AM
Corey Haines (launching on Product Hunt today!) @coreyhainesco
Introducing: Marketing Examples by SwipeWell
The best landing pages, emails, and ads on the internet.
You’ll find everything from vintage ads to SaaS pricing pages to Black Friday emails in over 200 collections.
All support is greatly appreciated 🙏❤️
producthunt.com/posts/marketin…
24251Aug 04 · 12:01 AM
Taylor Lagace @TaylorLagace
Want an NCAA athlete to endorse your product during the upcoming season?
Here’s how to get your products in the hands of an NCAA athlete without even having to message them:
14035Aug 05 · 11:56 AM
Nik Sharma @mrsharma
We got @harleyf booked for a Limited Supply podcast episode with me & @moizali!
He's the President at @Shopify.
What should we discuss/ask him/talk about? 👇
1474Aug 04 · 12:01 PM
Aleyda Solis 🇺🇦 @aleyda
Don't overlook branded queries, they're part of your customer's search journey and well leveraged by aggregators/comparisons sites!
Target queries like: "brand" + reviews/comparisons/vs/alternatives/app
These are users already researching your brand before converting 👇
10429Aug 02 · 8:19 AM
Amanda Natividad @amandanat
confession: i don’t know how to use Focus and Do Not Disturb modes. i’ve just been missing all my phone calls and texts ever, and it never became a problem until this week.
1192Aug 03 · 9:00 AM
Ross Simmonds @TheCoolestCool
That blog from 2 days ago?
Republish it on Medium
That video from 4 weeks ago?
Republish it natively on social
That research from 6 months ago?
Republish it as a PDF on LinkedIn
That podcast from a year ago?
Turn it into a video w. captions
Create once. Distribute forever.
9215Aug 06 · 4:52 AM
Alex Garcia 🔍 @alexgarcia_atx
To improve your conversion rate, your above-the-fold needs to earn the scroll.
Because without earning the scroll, you won’t earn the sale.
Here’s the structure of an effective above-the-fold:
8513Aug 03 · 6:15 AM
Tim Soulo 🇺🇦 @timsoulo
Zero-Volume Keywords
^ they seem like one of the latest hot trends in SEO.
But I honestly don't get what all the hype is about. 🙂
828Aug 02 · 8:58 PM
Daniel Murray @Dmurr68
One of the greatest mistakes made by brands on social media: They’re all about ME ME ME.
When building an audience, you have to give, give, give, give and give some more BEFORE asking for anything.
6111Aug 04 · 5:34 AM
April Dunford @aprildunford
I'm on vacation tweeting about these pies I just made.
710Aug 06 · 2:45 PM
Wil Reynolds @wilreynolds
My wife sent me a link to start planning our vacation, google doc? NOPE - Qualtrics survey with embedded logic based on previous answers.
Yes we love data in this house.
612Aug 02 · 9:33 AM
Jay Acunzo @jayacunzo
We’ve become so focused on being visible, we’ve forgotten the job is to be memorable.
508Aug 04 · 5:02 AM
Brian Clark @BrianClark
Some people seem more obsessed with productivity tools and techniques than sitting down and doing something that matters.
424Aug 02 · 5:14 PM
Miles Beckler @milesbeckler
Creators who master their craft AND go on to master copywriting...
Are the 20% who make 80% of the money.
382Aug 03 · 11:06 AM
Pe:p Laja 🇺🇦 @peeplaja
It's easy to be anti-meeting. It's hard to do thorough async reporting/updates (that also get read and debated by the group) that'd replace meetings.
I'm very pro-async, but it's hard to do right as it's easy to skip, ignore or simply do a quick glance-over.
344Aug 06 · 3:04 AM
Jimmy Daly @jimmy_daly
our awesome content manager Cierra (need to get her on Twitter) put together an awesome strategy doc for @superpathco. she'll be sharing it, along with some details on how she did it, why it looks the way it does and how we plan to use it. coming soon. 😎
380Aug 02 · 9:02 AM
GR - Email, Sales Funnel & Landing Page Creator @GetResponse_pro
Powerful, Simplified Tool To Send #emails,
Create Sales #funnel & #landingpage .
👉 Sign Up For Free!: bit.ly/3HjzyMf
#marketing #landingpage #marketing #EmailMarketing #sales #marketer #onlineshop #MarketingStrategy #marketingtwitter #affiliateprogram
00Aug 07 · 4:52 AM
Najiba Akter @AkterNajiba
❝ Great leaders don't tell you what to do, they show you how It's done.❞
–Unknown
#Succession #marketingtwitter #Inspiration #Motivational
10Aug 07 · 4:11 AM
Ultimaxx Ceramics @UltimaxxC
Job of the week right here .
#ford #fordrs #cars #marketing #marketingtwitter instagram.com/p/Cg8u2jXNqqx/…
00Aug 07 · 12:00 AM GR - Email, Sales Funnel & Landing Page Creator @GetResponse_pro
Powerful, Simplified Tool To Send #emails,
Create Sales #funnel & #landingpage .
👉 Sign Up For Free!: bit.ly/3HjzyMf
#marketing #landingpage #marketing #EmailMarketing #sales #marketer #onlineshop #MarketingStrategy #marketingtwitter #affiliateprogram
00Aug 06 · 10:52 PM
Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
I’ve been using Twitter Blue as of late. I love that Twitter Blues allows for longer video formats.
#TwitterBlue #marketingtwitter
10Aug 06 · 9:39 PM
Britt Taylor (she/her) @thetinycoast
New client website for an experiential production company. secretsudy.ca 🪩
#webdesign #design #marketingtwitter #designtwitter #nocode #uidesign #designinspiration #vancouver
21Aug 06 · 7:40 PMThanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Key phrases
trusted marketing industry resource
The Shopify Store GraderCheck
Marketing Campaigns Ash JurbergAug
awardwinning digital marketing agency
Duct Tape Marketing Podcast
The Ecommerce Marketing PlaylistJoin
The Ecommerce Marketing CommunityCheck
Insta Copyblogger Media LLCAug
Buffer Resources Social Proof
Personal Brand Tamilore OladipoAug
Ecommerce Marketing School
B Squared Media
Successful Marketing Campaign
weekly marketing brew
The Writing Habits
Swipe Files Blogs
Megan Elizabeth ClarkAug
five mental models
Newsletters Carnage Issues
socialled customer care
Social Media Listening
Digital Marketing course
The Copyblogger Podcast
FREE Masterclass accountGet
content marketing philosophy
social media management
Ideal Blog Length
Forward Corey Haines
modern email client
Every Little Ad
Ben Jabbawy Lessons
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Content Marketers Marketing
Older messages
Marketing Weekly #86
Sunday, July 31, 2022
Five Quick and Easy Upgrades to Your 'About Me' Web Page • How We Might Slowly Transition to An Old School Marketing Approach • How This 23-Year-Old YouTuber Raised $1.38 Million Doing Remote
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How I Generate Up To 1000 B2B Sales Leads a Month Without Ads • The Best Way to Market Consulting Work is to Avoid Relentless Non-Stop Value-Adding • 4 Simple Psychology Hacks To Level Up Your
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Sunday, July 3, 2022
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