Marketing is your last real competitive advantage

Your host today is Ognjen Bošković, Growth Lead at CXL

In ecommerce, marketing is your last real competitive advantage.

Your product, fulfillment, and customer support are table stakes. It’s the minimum your customer expects, not a way to build a competitive moat.

The biggest ecommerce brands are growing not just because they ship on time but because they understand the strategy it takes to win in such a saturated market.

The winners understand they need to invest in their brand, position to serve the underserved market segments, acquire customers for a lower cost than competitors and retain them longer.

Unfortunately, ecommerce has created a lot of media buyers in the last decade, but it didn’t create a lot of good marketers.

Marketing is much more than acquisition or media buying, and that's why we've spent the last 9 months building the ultimate training program that will turn you into a top 1% ecommerce marketer, through these 4 tracks:

• Customer acquisition
• Customer retention
• Strategy
• Measurement

We worked with the absolute best ecommerce marketers that work with brands like Heineken, Crocs, Hotjar and Appsumo.

Ecommerce Marketing Minidegree is now live on Product Hunt.

We'd appreciate your support. Help us raise the next generation of the top 1% ecommerce marketers and learn more about this training.

Support Ecommerce Marketing Minidegree on Product Hunt

Your weekly dose of marketing updates

1. CXL Live

What’s the value of sitting at the table with B2B marketers that share your goals and your problems?

• Marketers that work at Shopify, Refine Labs, Uber Eats, Omniscient Digital, Punchy, Speero and CXL?
• Marketers that own the same goals and metrics that you do
• Marketers that faced the exact same problems you did, and overcame them?
•  Marketers that you may end up working together with?

And on top of that, keynotes from Chris Walker, Dave Gerhardt, Emma Stratton, Cassandra Campbell, Peep Laja and Ben Labay. And finally a party every evening. Three of those.

We’d say it’s worth going.

As a bonus, we're also giving you 3-month access to CXL courses for free along with your ticket (just this bonus is worth around $650).

Get your tickets here.

2. Marketing playbooks

Is your e-commerce site conversion rate low? And worse, don't know why?

This is a normal thing - but imagine how much you could improve conversions by finding out WHY your visitors are leaving your e-commerce website.

A/B testing does exactly that - this playbook teaches you step-by-step how to perform A/B testing your landing page to improve your conversions.

Get CRO expert Paul's playbook on how to perform A/B testing here.

3. Differentiation strategy: what it is, why it’s critical, and how to get it right

No business starts out with the goal of blending in. Yet, standing out from the competition is one of the biggest challenges entrepreneurs and marketers continue to face.

Wanting to be different from your competition is one thing, but how do you achieve it? The answer, in many cases, can be found in creating an effective differentiation strategy.

This article will explore what a differentiation strategy is, when it can be helpful, and the times it may not be as effective.

We’ll also look at some companies that differentiated themselves successfully.

Read the full article.

4. CXL talent program

Go through a 12 week marketing training with CXL for a one-time $100 fee, get matched with US based companies looking for marketers of your profile, land a remote job and experience the true freedom of remote work while being paid more than you ever were.

• Upskill through a 12 week world class program
• Get matched with US-based companies
• Land a remote job that opens the door to the US market
• Earn more than you ever did, starting at $40,000/year
• Enjoy the true freedom of a remote role
• Experience the stability of being paid in USD

US companies are finally opening their doors to you. Learn more about the Talent program here.

If you are a US company interested in growing your team with CXL certified and vetted professionals, fill out this form or contact us.

5. Create a data-driven experimentation program with Speero’s research playbook

Learn Speero’s research playbook for B2B test programs.

Get access to all the frameworks & templates to run your own user research.

Learn how to turn user research insights into robust test hypos via an interactive workshop.

Happening on ConvEx 2022 by VWO, a free, LIVE, and interactive virtual summit by VWO bringing together the best minds in the experimentation industry.

October 11, 2022 | 11 AM EDT Onwards.

Register here for free.

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Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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