CXL - Ok we messed up

Your host today is Ognjen Bošković, Growth Lead at CXL

...and he messed up today's email (a few broken links). On a launch day. So here's another one with the right links.

In ecommerce, marketing is your last real competitive advantage.

Your product, fulfillment, and customer support are table stakes. It’s the minimum your customer expects, not a way to build a competitive moat.

The biggest ecommerce brands are growing not just because they ship on time but because they understand the strategy it takes to win in such a saturated market.

The winners understand they need to invest in their brand, position to serve the underserved market segments, acquire customers for a lower cost than competitors and retain them longer.

Unfortunately, ecommerce has created a lot of media buyers in the last decade, but it didn’t create a lot of good marketers.

Marketing is much more than acquisition or media buying, and that's why we've spent the last 9 months building the ultimate training program that will turn you into a top 1% ecommerce marketer, through these 4 tracks:

• Customer acquisition
• Customer retention
• Strategy
• Measurement

We worked with the absolute best ecommerce marketers that work with brands like Heineken, Crocs, Hotjar and Appsumo.

Ecommerce Marketing Minidegree is now live.

Learn more about this training and let's raise the next generation of the top 1% ecommerce marketers together.

Your weekly dose of marketing updates
(just the one with a broken link this time)

Differentiation strategy: what it is, why it’s critical, and how to get it right

No business starts out with the goal of blending in. Yet, standing out from the competition is one of the biggest challenges entrepreneurs and marketers continue to face.

Wanting to be different from your competition is one thing, but how do you achieve it? The answer, in many cases, can be found in creating an effective differentiation strategy.

This article will explore what a differentiation strategy is, when it can be helpful, and the times it may not be as effective.

We’ll also look at some companies that differentiated themselves successfully.

Read the full article.

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Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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