CXL - Being a copycat means you're slow
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Ok we messed up
Thursday, October 6, 2022
Your host today is Ognjen Bošković, Growth Lead at CXL ...and he messed up today's email (a few broken links). On a launch day. So here's another one with the right links. In ecommerce,
Marketing is your last real competitive advantage
Thursday, October 6, 2022
Your host today is Ognjen Bošković, Growth Lead at CXL In ecommerce, marketing is your last real competitive advantage. Your product, fulfillment, and customer support are table stakes. It's the
A lot of media buyers. Few marketers.
Wednesday, October 5, 2022
Alternate text Ecommerce created a lot of media buyers in the last decade. It didn't create a lot of good marketers. Average cost per click on platforms like Facebook Ads has increased 17% from
Ultimate test for a marketer?
Monday, October 3, 2022
Alternate text Ecommerce is the proving ground for marketers. If you can make it in ecommerce marketing, you can make it anywhere. Marketers in other industries own vanity metrics, lead generation, and
'Me too' messaging
Thursday, September 29, 2022
...and how to avoid it Your host today is Peep Laja, Founder at CXL Banner blindness. Ad fatigue. Known established concepts. The same is true for messaging. If you use words that everyone else
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