Amazon places its data clean room at the center of its adland charm offensive

Amazon places its data clean room at the center of its adland charm offensive

Amazon Marketing Cloud takes center stage at unBoxed 2022 as the e-commerce giant trumpets its $30-plus billion advertising business.

Additional coverage:

• Google launched three new algorithm updates in Q3 that directly impacted many publishers' commerce content.
• The Container Store believes that working with creators who have a smaller following but an engaged audience will help the brand get in front of more consumers while also helping influencers boost their following.
• The Atlantic and Toronto Star are hoping to stretch their paid acquisition budgets further on Facebook next year. More in this Digiday+ Media Briefing.
• Recent research from UM shows that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers.
• Publishers who have plans to discount subscriptions for the holiday season will mostly focus on simple percentage discounts this year, a Digiday+ Research survey found.
• Google is promoting its Chrome browser with out-of-home and social ads to reach Formula 1 fans as the sport is becoming increasingly popular.
• Riot Games will host prominent musician Jackson Wang, after inviting the Hong-Kong-born singer to perform in the opening ceremony for the company’s League of Legends World Championship on Nov. 5.