Digiday - The 2023 brand governance report

As growing brands extend into new markets, many marketers trust that their campaigns will continue toward sustainable, consistent growth and that they’ll need minimal intervention to engage audiences with engaging, authentic messaging.

However, for brands reaching into multiple markets, cultures or languages, there is the looming risk of that messaging being watered down, confused or mismatched with the intended audience. 

Taking a brand to a global audience helps increase awareness, exposure and sales, but without a governance strategy, the same brand can risk disrupting its messaging or alienating its local markets. Brands need models that ensure growing enterprises convey their messaging authentically and meet consumer expectations — at home or abroad. Download this new report from Frontify to learn:

• How to successfully scale brand marketing with local and global markets 
• How brand governance works in real life with its complexities
• Why global-to-local brand governance is vital for growth
• How to improve partnerships with agencies across markets

Sponsored by: Frontify