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Elon Musk's appeal to Twitter advertisers leaves many with questions

Friday, October 28, 2022

Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like. October 28,

Amazon places its data clean room at the center of its adland charm offensive

Thursday, October 27, 2022

Amazon Marketing Cloud takes center stage at unBoxed 2022 as the e-commerce giant trumpets its $30-plus billion advertising business. October 27, 2022 Amazon places its data clean room at the center of

The ANA’s transparency crackdown has been mired by ad tech’s intricacies

Wednesday, October 26, 2022

PwC-led efforts to chart the ebb and flow of the $140 billion annual 'ad tech tax' have been frustrated by red tape and 'vested interests.' October 26, 2022 The ANA's transparency

Digiday Content Marketing Awards: Categories announced

Tuesday, October 25, 2022

The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. This year we've introduced new categories including Best use of AI

Why some of the largest publishers are breaking up with ad tech middlemen

Tuesday, October 25, 2022

The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up

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