Elon Musk's appeal to Twitter advertisers leaves many with questions
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Amazon places its data clean room at the center of its adland charm offensive
Thursday, October 27, 2022
Amazon Marketing Cloud takes center stage at unBoxed 2022 as the e-commerce giant trumpets its $30-plus billion advertising business. October 27, 2022 Amazon places its data clean room at the center of
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
Wednesday, October 26, 2022
PwC-led efforts to chart the ebb and flow of the $140 billion annual 'ad tech tax' have been frustrated by red tape and 'vested interests.' October 26, 2022 The ANA's transparency
Digiday Content Marketing Awards: Categories announced
Tuesday, October 25, 2022
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. This year we've introduced new categories including Best use of AI
Why some of the largest publishers are breaking up with ad tech middlemen
Tuesday, October 25, 2022
The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up
A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era
Thursday, October 13, 2022
Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? October 13, 2022 A year after its rebrand, Meta forges new bonds to shift its VR
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