Elon Musk's appeal to Twitter advertisers leaves many with questions

October 28, 2022

Elon Musk's appeal to Twitter advertisers leaves many with questions

Musk said he wants to acquire Twitter "because it is too important to the future of civilization to have a common digital town square." Some worry about what that town square looks like.

Additional coverage:

It was another tough quarter for the largest online platforms including Google and Facebook, with a few exceptions. Here's the rundown on those that were worst hit.
Amazon is pitching "aggregated signals" to hone advertisers' accuracy as traditional targeting methods decline.
Nearly three years into the pandemic, media agencies are noticing their employee mental health initiatives can help drive business.
With Goldfish's latest advertising effort, the brand is dedicating 70% of its ad spend to digital and social media platforms like TikTok and Instagram and 30% to connected TV.
Insider is making more money from video ads on its website, and from direct deals with advertisers.

Other things to know about

Join us virtually on November 10 for the Digiday Future of TV Programming Forum where we’ll bring together top media executives to discuss how they're producing streaming shows and short-form video and distributing programming across multiple services and digital platforms.
With intuitive shopping, consumers are browsing and finding inspiration concurrently, online and offline, across multiple product categories. Sponsored by Google.
As the technologies and content formats of social media evolve, marketers are learning to prioritize Gen Z preferences to stay relevant. Sponsored by QuickFrame by MNTN.

Amazon places its data clean room at the center of its adland charm offensive

Thursday, October 27, 2022

Amazon Marketing Cloud takes center stage at unBoxed 2022 as the e-commerce giant trumpets its $30-plus billion advertising business. October 27, 2022 Amazon places its data clean room at the center of

The ANA’s transparency crackdown has been mired by ad tech’s intricacies

Wednesday, October 26, 2022

PwC-led efforts to chart the ebb and flow of the $140 billion annual 'ad tech tax' have been frustrated by red tape and 'vested interests.' October 26, 2022 The ANA's transparency

Digiday Content Marketing Awards: Categories announced

Tuesday, October 25, 2022

The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. This year we've introduced new categories including Best use of AI

Why some of the largest publishers are breaking up with ad tech middlemen

Tuesday, October 25, 2022

The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up

A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era

Thursday, October 13, 2022

Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? October 13, 2022 A year after its rebrand, Meta forges new bonds to shift its VR

Boost sales by 6-30% (case study)

Wednesday, May 1, 2024

Today's hack Videos of the products with real Zappos employees (not models) boost sales by 6-30% Zappos (over 1 Billion dollars in sales a year) used videos to describe and demonstrate products

Tough toodles for masala noodles

Wednesday, May 1, 2024

Also in today's edition: New test for Desi students in the US; India's green ambitions get a black eye ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🔍 How To Build The Infrastructure To Scale

Wednesday, May 1, 2024

Using the 5 levels of awareness. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🚨Breaking News from ClickBank🚨

Tuesday, April 30, 2024

The opportunity to take advantage of something people have been begging us for is finally here... View in browser ClickBank - - BREAKING NEWS - - This is a special announcement from the team at

Google loves this DR 1 travel niche site

Tuesday, April 30, 2024

Theories on why it's doing so well ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Ends at midnight: 20% off SaaStr Annual tickets

Tuesday, April 30, 2024

Save $150 before midnight Hey SaaStr Community - Save 20% on your tickets to the most anticipated SaaS event of the year - SaaStr Annual 2024! This year's SaaStr Annual will return September 10-

How to relaunch a website without hurting your SEO

Tuesday, April 30, 2024

in 11 easy steps ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

4 marketing lessons John Deere can teach us all

Tuesday, April 30, 2024

To view this email as a web page, click here The Content Marketer Today, we're exploring John Deere's content marketing strategy, how to craft B2B2C copy and succeed, Google's latest Search

CZ's Sentencing Hearing Today

Tuesday, April 30, 2024

Samourai Founder Rodriguez Pleads Not Guilty ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

New data: Get the keys to influencer marketing success

Tuesday, April 30, 2024

Insights from 2000 consumers and 300 influencers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Elon Musk's appeal to Twitter advertisers leaves many with questions