Elon Musk's appeal to Twitter advertisers leaves many with questions

Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like.
October 28, 2022

Elon Musk's appeal to Twitter advertisers leaves many with questions

Musk said he wants to acquire Twitter "because it is too important to the future of civilization to have a common digital town square." Some worry about what that town square looks like.

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Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like.

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There’s less oxygen for online advertising to grow among the platforms in the way it has become accustomed to.

What tools and metrics are you using to measure your digital audio campaign success? Tell us in this survey and we’ll send you a $5 gift card.

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The online giant is pitching ‘aggregated signals’ to hone advertisers’ accuracy as traditional targeting methods decline.

Across gaming platforms, brands are developing entertaining content and customized experiences to enable a deeper connection with young people.

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Nearly three years into the pandemic, media agencies are noticing their employee mental health initiatives can help drive business.

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Advertisers: What social media platforms are you running video ads on and how are you typically deploying those creatives? Take this survey and we’ll send you a $5 gift card.

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With Goldfish’s latest advertising effort, the brand is dedicating 70% of its ad spend to digital and social media platforms like TikTok and Instagram and 30% to connected TV,.

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Insider is making more money from videos ads on its website, and from direct deals with advertisers.

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