Digiday - WTF are tracking pixels?

Tracking pixels have been a digital marketing fixture for years. And yet they’ve largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities.
November 07, 2022

WTF are tracking pixels?

Tracking pixels have been a digital marketing fixture for years. And yet they've largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities.

Additional coverage:

Digiday presents Future of TV Week

Today marks the beginning of Digiday's Future of TV Week -- a series of virtual events and special coverage designed to take you deep on the most important topics in television advertising. Throughout the week, we'll keep you up to date on the key takeaways and ways you can join. Here's some of what’s coming up:

  • Beginning at 12 p.m. ET, the Digiday Gaming Advertising Forum will offer insight into how leaders from Timberland, Publicis Media, Refinery29 and more are advertising using gaming and esports. If you haven't already, you can RSVP here.
  • Tomorrow, our Future of TV Town Hall will facilitate a special discussion where attendees will have the opportunity to come together to talk through their biggest challenges and offer solutions. If you're registered for one of this week's events, keep an eye out for more information in your inbox. If you're not, be sure to register here.
  • On Wednesday, the Digiday Future of TV Advertising Forum will go deep on everything from the state of identity and first-party data in TV and streaming to making sense of measurement. RSVP here.
  • Thursday's Future of TV Programming Forum will tackle everything from producing shows and short-form video to distribution across platforms. RSVP to join us.
  • Keep an eye out for special coverage of the week, including key takeaways from each event, what we're hearing from TV leaders in attendance and much more.
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Top Stories
Tracking pixels have been a digital marketing fixture for years. And yet they’ve largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities.

howdy!
When it comes to the future of Web3, some marketers say too much time is spent discussing terms and not enough on explaining real use cases.

Consumers are embracing new shopping habits built around convenience and spontaneity, as shopping inspiration strikes anytime, anywhere.

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This summer, IKEA debuted IKEA Kreative, an AI-driven platform that lets people scan their real-life rooms to see what they might want to buy.

For advertisers in the CTV space, tactics like QR codes and voice-to-action commands are effectively elevating audience engagement.

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OpenWeb is building toward something many of those businesses are also working toward: transitioning the open web to new solutions that could level the playing field with the walled gardens.

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Across gaming platforms, brands are developing entertaining content and customized experiences to enable a deeper connection with young people.

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Wisehart explained her approach to investment, the ideal client, how Media.Monks challenges traditional compensation structures, and believe it or not, her love of talking with procurement people.

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Early on, Boll and Branch focused on audio advertising with approximately 80% of its ad budget dedicated to the channel.

Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers.
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