Digiday - WTF are tracking pixels?

WTF are tracking pixels?

Tracking pixels have been a digital marketing fixture for years. And yet they've largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities.

Additional coverage:

• When it comes to the future of Web3, some marketers say too much time is spent discussing terms and not enough on explaining real use cases.
• This summer, IKEA debuted IKEA Kreative, an AI-driven platform that lets people scan their real-life rooms to see what they might want to buy.
• OpenWeb is building toward something many of those businesses are also working on: transitioning the open web to new solutions that could level the playing field with the walled gardens.
• This Digiday+ Media Buying Briefing covers how Media.Monks challenges traditional compensation structures and more.
• Luxury bedding brand Boll and Branch has a much more diversified media mix than it did in its early years.
• A roundup of publishers' diversity reports reveals that nearly all of the companies included have majority white staff, leadership and new hires.

Digiday presents Future of TV Week

Today marks the beginning of Digiday's Future of TV Week -- a series of virtual events and special coverage designed to take you deep on the most important topics in television advertising. Throughout the week, we'll keep you up to date on the key takeaways and ways you can join. Here's some of what’s coming up:

• Beginning at 12 p.m. ET, the Digiday Gaming Advertising Forum will offer insight into how leaders from Timberland, Publicis Media, Refinery29 and more are advertising using gaming and esports. If you haven't already, you can RSVP here.
• Tomorrow, our Future of TV Town Hall will facilitate a special discussion where attendees will have the opportunity to come together to talk through their biggest challenges and offer solutions. If you're registered for one of this week's events, keep an eye out for more information in your inbox. If you're not, be sure to register here.
• On Wednesday, the Digiday Future of TV Advertising Forum will go deep on everything from the state of identity and first-party data in TV and streaming to making sense of measurement. RSVP here.
• Thursday's Future of TV Programming Forum will tackle everything from producing shows and short-form video to distribution across platforms. RSVP to join us.
• Keep an eye out for special coverage of the week, including key takeaways from each event, what we're hearing from TV leaders in attendance and much more.