Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today
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WTF are tracking pixels?
Monday, November 7, 2022
Tracking pixels have been a digital marketing fixture for years. And yet they've largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities. November 07,
View past winners from companies including The New York Times, Known and more
Friday, October 28, 2022
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail, and WorkLife, recognize the next generation of leaders. Last year, we honored rising leaders making an impact in their industries
Elon Musk's appeal to Twitter advertisers leaves many with questions
Friday, October 28, 2022
Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like. October 28,
Amazon places its data clean room at the center of its adland charm offensive
Thursday, October 27, 2022
Amazon Marketing Cloud takes center stage at unBoxed 2022 as the e-commerce giant trumpets its $30-plus billion advertising business. October 27, 2022 Amazon places its data clean room at the center of
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
Wednesday, October 26, 2022
PwC-led efforts to chart the ebb and flow of the $140 billion annual 'ad tech tax' have been frustrated by red tape and 'vested interests.' October 26, 2022 The ANA's transparency
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