Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing

November 09, 2022

Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing

Whisper it — because this unstable economy hasn't kept anything true for too long — but larger advertisers are seemingly looking at advertising less as a cost, more as an investment.

Additional coverage:

This week's Future of TV Briefing recaps the top talking points from yesterday's Future of TV Week Town Hall.
Media buyers are becoming more choosey, especially in the face of potential global recession. Here's how advertisers are deciding what will and won't make the cut.
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Digiday presents Future of TV Week

Digiday's Future of TV Week continues today with the Digiday Future of TV Advertising Forum. Yesterday, our town hall gave attendees a chance to connect, share their biggest challenges and discuss solutions. You can find more about it below. Here's what else is coming up:

Beginning today at 12 p.m. ET, the Digiday Future of TV Advertising Forum will offer insight into how Dentsu, Anheuser-Busch and GroupM are adapting to the TV ad market's transformation. If you haven't already, RSVP here.
In yesterday's Future of TV Town Hall, we heard about programmatic problems, Netflix and identity issues. Digiday+ members can access the key takeaways and quotes in this week's Future of TV Briefing.
Tomorrow's Future of TV Programming Forum will go deep on producing shows and short-form video, distribution across platforms and much more. RSVP to join us.
ICYMI: Be sure to check out our coverage from this week, including yesterday's look at the political ad uptick for CTV driven by the midterms.

Other things to know about

In case you missed it, check out Digiday's 2022 Media Agency Report to dive deep into the state and future of the media agency, client spending, staffing and beyond.
For advertisers in the CTV space, tactics like QR codes and voice-to-action commands are effectively elevating audience engagement. Sponsored by Tremor International.
What channels and formats are you using to secure buy-in with the premium video? Tell us in this survey and we’ll send you a $5 gift card. Sponsored by Amobee.

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Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing