Digiday - WTF is native advertising in email?

In this WTF guide, Digiday and LiveIntent unpack the ways native advertising is now driving results for email marketers. With help from experts, the report highlights how publishers can benefit from offering native advertising in their email newsletters while also touching on how advertisers can use the medium to bolster their strategic efforts this year, next and beyond. Download this guide to learn:

• How native ads work and what they look like
• How to set up native ads within newsletters
• The benefits publishers capture by offering native ads (and the skillsets required) 
• How to strike a balance between native ads and editorial content 
• Why publishers are using native ads in their own marketing campaigns

Sponsored by: LiveIntent

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