Will sustainability efforts introduce a 'green levy' into the ad tech tax?
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WTF is native advertising in email?
Thursday, November 10, 2022
In this WTF guide, Digiday and LiveIntent unpack the ways native advertising is now driving results for email marketers. With help from experts, the report highlights how publishers can benefit from
Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing
Thursday, November 10, 2022
Advertising is more strategically important than ever because marketers need to push through larger than expected price hikes on the back of their strong brand. November 09, 2022 Procter & Gamble,
The 2023 brand governance report
Thursday, November 10, 2022
As growing brands extend into new markets, many marketers trust that their campaigns will continue toward sustainable, consistent growth and that they'll need minimal intervention to engage
Elon Musk's Twitter town hall does little to assuage advertiser questions and concerns
Thursday, November 10, 2022
In a Twitter Spaces discussion, the company's new owner addressed advertiser concerns and explained his vision for the platform. November 10, 2022 Elon Musk's Twitter town hall does little to
Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today
Tuesday, November 8, 2022
This campaign season, advertisers have been spending more to reach people across CTV devices. November 08, 2022 Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to
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