The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy

The world's biggest media buyer GroupM is telling advertisers that Twitter is a 'high risk' media buy

GroupM is telling clients that Twitter is now a "high risk" media buy following a barrage of controversies, U-turns and confusion that capped off Elon Musk's second week as the owner of the social network. Now, Twitter's advertising business is in disarray. Its advertisers are not.

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