Where exactly are Twitter's lost ad dollars going?
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Could BeReal be the first successful social media channel to grow without ad support?
Tuesday, November 15, 2022
Knowing when to introduce ads is the key to growth — or demise — among social networks. November 15, 2022 Could BeReal be the first successful social media channel to grow without ad support? Knowing
The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
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Twitter's advertising business is in disarray. Its advertisers are not. November 14, 2022 The world's biggest media buyer GroupM is telling advertisers that Twitter is a 'high risk'
Will sustainability efforts introduce a 'green levy' into the ad tech tax?
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Some fear the notorious “ad tech tax” could soon have another shade of green. Others worry about who will have to pay. November 11, 2022 Will sustainability efforts introduce a 'green levy'
WTF is native advertising in email?
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In this WTF guide, Digiday and LiveIntent unpack the ways native advertising is now driving results for email marketers. With help from experts, the report highlights how publishers can benefit from
Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing
Thursday, November 10, 2022
Advertising is more strategically important than ever because marketers need to push through larger than expected price hikes on the back of their strong brand. November 09, 2022 Procter & Gamble,
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