Could BeReal be the first successful social media channel to grow without ad support?
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The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Monday, November 14, 2022
Twitter's advertising business is in disarray. Its advertisers are not. November 14, 2022 The world's biggest media buyer GroupM is telling advertisers that Twitter is a 'high risk'
Will sustainability efforts introduce a 'green levy' into the ad tech tax?
Friday, November 11, 2022
Some fear the notorious “ad tech tax” could soon have another shade of green. Others worry about who will have to pay. November 11, 2022 Will sustainability efforts introduce a 'green levy'
WTF is native advertising in email?
Thursday, November 10, 2022
In this WTF guide, Digiday and LiveIntent unpack the ways native advertising is now driving results for email marketers. With help from experts, the report highlights how publishers can benefit from
Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing
Thursday, November 10, 2022
Advertising is more strategically important than ever because marketers need to push through larger than expected price hikes on the back of their strong brand. November 09, 2022 Procter & Gamble,
The 2023 brand governance report
Thursday, November 10, 2022
As growing brands extend into new markets, many marketers trust that their campaigns will continue toward sustainable, consistent growth and that they'll need minimal intervention to engage
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