How to make an About page (7 best practices and 10 examples)

+ $60K in free marketing services πŸ™Œ
 β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ
Β 
Β 
Every website has one.
And a ton of visitors flow through it.
But it’s often overlooked.

When was the last time you took a close look at your About page?

It only takes a minute. And scanning through these items first may give you a fresh perspective.

  • 7 best practices, from SEO to visuals
  • 7 questions to answer on your About page
  • 10 examples, and how they work well

It’s almost certainly one of your most visited pages. In fact, there may be visitors on it right now, as you read this sentence. What are they looking for? Are they finding it? Or did you leave questions unanswered?

Your About page is filled with opportunities to build trust and make a real connection with your next visitor. Here’s a quick framework for getting the most from it.

Yes, show me the diagram with the About page best practices β†’


Β 
Β 
Know a Chicago area nonprofit in need?

We are donating $60,000 in free marketing services including a new website to a Chicago nonprofit.

If you're a nonprofit, please apply (it's very quick) β†’
If you know a nonprofit in need, please share β†’
Orbit's upcoming (and final) webinar of 2022

12/14 at 5pm CT: LIVE Reviews: Webpages, Keywords and Content

Let’s finish the year strong with a workshop-style Wine & Webinar.

We’re setting aside the slides and going LIVE with realtime reviews and discussion. If you'd like to submit your site for review, click reply and I'll add you to the list.

Sign me up β†’
Β 
Β 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
View it in your browser

unsubscribe


Older messages

This is probably one of your top pages

Thursday, November 17, 2022

+ $60K in free marketing services 🙌 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

5 quick ways to make a better webpage

Tuesday, November 8, 2022

It took years for me to learn this lesson. And now I'm sharing it with you. It's actually a very common problem and easy to address. The key thing missing from bad web pages is specificity.

This is the biggest difference between good and bad web pages

Thursday, November 3, 2022

It took years for me to learn this lesson. And now I'm sharing it with you. It's actually a very common problem and easy to address. The key thing missing from bad web pages is specificity.

5 reasons your page doesn’t rank in Google

Thursday, October 20, 2022

It's not that mysterious. Every page ranks (or doesn't) for specific reasons. Usually, the reason isn't technical. It's content. So you don't need a programmer who knows plugins.

If you change your domain name, what happens to your SEO?

Thursday, October 6, 2022

Big changes have big risks. And switching to a new domain is one of the biggest changes you can make in digital marketing. Beyond the re-branding, there are major SEO impacts. It can tank your search

You Might Also Like

Marketing Weekly #207

Sunday, November 24, 2024

3-Step Approach To Get Your SaaS Mentioned on Top Tier Publications • How to Respond to a Savage Review • How TikTok Made Cottage Cheese Cool Again • Why “Why” is the Most Important Word in Marketing •

🙄 Weekend Update: Forbes Fights Back, Flops

Sunday, November 24, 2024

The Weekend Update... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Profile: The Architect of the Future & the Least Known Operative in America

Sunday, November 24, 2024

This edition of The Profile features Elon Musk, Susie Wiles, Amber Venz Box, Jaylen Brown, and others. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Manufacturers prep for new tariff regime

Sunday, November 24, 2024

Plus: AI and agriculture, European VC valuations on the rise & more Read online | Don't want to receive these emails? Manage your subscription. Log in The Weekend Pitch November 24, 2024 The

Sunday Thinking

Sunday, November 24, 2024

"When the world feels like too much, focus on what you can control: your actions, your mindset, and your heart." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Brain Food: Work Hard In Silence

Sunday, November 24, 2024

FS | BRAIN FOOD November 24, 2024 | #603 | read on fs.blog | Free Version Welcome to Brain Food, a weekly newsletter full of timeless ideas and insights you can use in life and work. Tiny Thoughts *

🦄 Closing network deals

Sunday, November 24, 2024

An interview with Mac Reddin, CEO of Commsor. 🦕 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Recruiting Brainfood - Issue 424

Sunday, November 24, 2024

WFH powering Economic growth vs Office as a Productivity Tool, Hidden Tax paid by Bad Recruitment Practices, Future of TA & Recruitment Survey and great analysis of what an AI Engineer actually

How I doubled my app downloads

Sunday, November 24, 2024

Every year we bring the highest quality software to RocketHub for an insane BFCM event. This year is no different! BFCM starts now so check the page below for one new lifetime deeaaal drop each day.

How to Generate Better Ideas, Master the Art of Suffering, and Design a Beautiful Life

Saturday, November 23, 2024

This edition contains 13 practical lessons you can learn from bestselling author James Clear, NFL Legend JJ Watt, US Air Force Secretary Heather Wilson, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏