How to make an About page (7 best practices and 10 examples)

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Every website has one.
And a ton of visitors flow through it.
But it’s often overlooked.

When was the last time you took a close look at your About page?

It only takes a minute. And scanning through these items first may give you a fresh perspective.

  • 7 best practices, from SEO to visuals
  • 7 questions to answer on your About page
  • 10 examples, and how they work well

It’s almost certainly one of your most visited pages. In fact, there may be visitors on it right now, as you read this sentence. What are they looking for? Are they finding it? Or did you leave questions unanswered?

Your About page is filled with opportunities to build trust and make a real connection with your next visitor. Here’s a quick framework for getting the most from it.

Yes, show me the diagram with the About page best practices β†’


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We are donating $60,000 in free marketing services including a new website to a Chicago nonprofit.

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Orbit's upcoming (and final) webinar of 2022

12/14 at 5pm CT: LIVE Reviews: Webpages, Keywords and Content

Let’s finish the year strong with a workshop-style Wine & Webinar.

We’re setting aside the slides and going LIVE with realtime reviews and discussion. If you'd like to submit your site for review, click reply and I'll add you to the list.

Sign me up β†’
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Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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Older messages

This is probably one of your top pages

Thursday, November 17, 2022

+ $60K in free marketing services 🙌 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

5 quick ways to make a better webpage

Tuesday, November 8, 2022

It took years for me to learn this lesson. And now I'm sharing it with you. It's actually a very common problem and easy to address. The key thing missing from bad web pages is specificity.

This is the biggest difference between good and bad web pages

Thursday, November 3, 2022

It took years for me to learn this lesson. And now I'm sharing it with you. It's actually a very common problem and easy to address. The key thing missing from bad web pages is specificity.

5 reasons your page doesn’t rank in Google

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It's not that mysterious. Every page ranks (or doesn't) for specific reasons. Usually, the reason isn't technical. It's content. So you don't need a programmer who knows plugins.

If you change your domain name, what happens to your SEO?

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Big changes have big risks. And switching to a new domain is one of the biggest changes you can make in digital marketing. Beyond the re-branding, there are major SEO impacts. It can tank your search

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