CXL - Ineffective message = Miscommunication

Older messages

Selling differentiation VS selling category

Thursday, November 3, 2022

Your host today is Peep Laja, Founder at CXL How to decide how much to focus on your differentiation (eg "the only one built for X use case in Y market") vs selling the category (eg "do

How to order your pricing plans

Thursday, October 27, 2022

Your host today is Peep Laja, Founder at CXL How to order pricing plans on your pricing page? Default to putting your most expensive plan on the left. (If you have the volume to test it, obviously test

Tell your story right away

Thursday, October 20, 2022

Your host today is Peep Laja, Founder at CXL After seeing hundreds of message testing results for SaaS home pages, one thing is becoming clear: people really want you to get to the point. If you take

Being a copycat means you're slow

Thursday, October 13, 2022

Your host today is Peep Laja, Founder at CXL Ultimately, everyone's gonna copy each other. They're gonna copy your product, your marketing tactics, your messaging. I was talking to Jaleh Rezaei

Ok we messed up

Thursday, October 6, 2022

Your host today is Ognjen Bošković, Growth Lead at CXL ...and he messed up today's email (a few broken links). On a launch day. So here's another one with the right links. In ecommerce,

A Pear for a Pear

Friday, December 9, 2022

A commercial cold-war, a genetic disadvantage, and the world's most durable fruit. Snipette Snipette A Pear for a Pear By Martin Fone – 09 Dec 2022 – View online → A commercial cold-war, a genetic

You. December 12th ... and bring a friend.

Thursday, December 8, 2022

“It is love and friendship, the sanctity and celebration of our relationships, that not only support a good life, but create one. Through friendships, we spark and inspire one another's ambitions.”

Writers Annual Review: Registration Confirmed! 📖

Thursday, December 8, 2022

You're officially in on the 5-day mini-course, The 2022 Writers Annual Review. I'm going to make looking back over the past 12 months an experience you enjoy, with a lot of insights and

Stop buying people sh*t they don’t need

Thursday, December 8, 2022

Get them these instead... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3-2-1: A mindset that can take you far in life, aging well, and the value of darkness

Thursday, December 8, 2022

3 ideas, 2 quotes, and 1 question to consider this week. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Wanna kickstart your 2023 writing plans?

Thursday, December 8, 2022

Did you hear the news? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Your guide to a tough conversation

Thursday, December 8, 2022

How to talk dollars and cents. As L&D leaders, it's not always easy to defend your budget and prove your impact–especially when leadership typically sees L&D as just another cost center

Now I Know: He's The Type That Likes Numbers?

Thursday, December 8, 2022

the title is a pun, but not a very good one. View this email in your browser · Missed one? Visit the Archives The article that provides BOTH of the Bonus Facts today is a quick read an a lot of fun, if

Harvard Online’s Top Ten Courses of 2022

Thursday, December 8, 2022

CS50, Health Care Economics, and more!͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

Most things don't work

Thursday, December 8, 2022

Your host today is Ognjen Bošković, Growth Lead at CXL Experimentation always had a crucial role in business, but it was mostly reserved for sophisticated orgs or random acts of individual contributors