CXL - Accelerating execution?
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Key phrases
Older messages
Ineffective message = Miscommunication
Thursday, November 10, 2022
Your host today is Peep Laja, Founder at CXL “The single biggest problem with communication is the illusion that it has taken place.” - B. Shaw The more I'm around, the more I see how profound this
Selling differentiation VS selling category
Thursday, November 3, 2022
Your host today is Peep Laja, Founder at CXL How to decide how much to focus on your differentiation (eg "the only one built for X use case in Y market") vs selling the category (eg "do
How to order your pricing plans
Thursday, October 27, 2022
Your host today is Peep Laja, Founder at CXL How to order pricing plans on your pricing page? Default to putting your most expensive plan on the left. (If you have the volume to test it, obviously test
Tell your story right away
Thursday, October 20, 2022
Your host today is Peep Laja, Founder at CXL After seeing hundreds of message testing results for SaaS home pages, one thing is becoming clear: people really want you to get to the point. If you take
Being a copycat means you're slow
Thursday, October 13, 2022
Your host today is Peep Laja, Founder at CXL Ultimately, everyone's gonna copy each other. They're gonna copy your product, your marketing tactics, your messaging. I was talking to Jaleh Rezaei
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