Selling differentiation VS selling category

Your host today is Peep Laja, Founder at CXL

How to decide how much to focus on your differentiation (e.g. "the only one built for X use case in Y market") vs selling the category (e.g. "do email marketing")?

It's about how mature the category is and how many competitors you have.

If you're in a large, mature category - you wanna lead with your onlyness.

If you're doing something new, you focus on selling the category.

And it's not a binary 1 and 0, but a continuum.

Connect with Peep on LinkedIn.

Your weekly dose of marketing updates

1. Marketing playbooks

Can't find a way to make your social media audience engage with your content?

As humans, we are designed to participate in topics that interest us. So imagine how much you could improve your social media if you knew how to increase engagement.

This playbook does exactly that. It gives you an accurate idea of your audience’s interest in various topics, and where your audience is most keen on interacting with you. 

Get your playbook on how to increase social media engagement.

2. Ecommerce customer retention: 7 strategies to boost it in 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition.

But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket: You can keep filling it, but you’re much better off stopping the leak.  

The more you put into retaining customers, the less you have to worry about acquiring new ones. Returning customers ensure your bucket is always partly full, keeping business healthy and your brand strong.    

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back.

Read the full article.

3. CXL talent program

Go through a 12 week marketing training with CXL for a one-time $100 fee, get matched with US based companies looking for marketers of your profile, land a remote job and experience the true freedom of remote work while being paid more than you ever were.

• Upskill through a 12 week world class program
• Get matched with US-based companies
• Land a remote job that opens the door to the US market
• Earn more than you ever did, starting at $40,000/year
• Enjoy the true freedom of a remote role
• Experience the stability of being paid in USD

US companies are finally opening their doors to you. Learn more about the Talent program here.

If you are a US company interested in growing your team with CXL certified and vetted professionals, fill out this form or contact us.

4. A/B testing workflow map

A/B Testing Workflow Map Blueprint lets you create a workflow of everything you need to do before, during, and after the test.

The Blueprint includes all the different steps before, during, and after the test.You can customize each step based on your business needs and granular level.

Use cases:

• Create a workflow map that lays out the rules and steps for setting up a test, the steps while the test is live, stopping decisions, and post-test analysis flows.
• Use across teams running A/B tests across your company, or if you are an agency you want to map one out for each client individually.

This would list out steps, tasks, and decisions. For example, if something is not working, what is the fallback?

Get your blueprint.

First time here? You can get these weekly by subscribing here.

Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

Unsubscribe from future emails like these.