A look at Digiday's most popular WTF explainers in 2022

Here’s a roundup of Digiday’s most popular WTF explainers.
December 30, 2022

A look at Digiday's most popular WTF explainers in 2022

Here's a roundup of Digiday's most popular WTF explainers.

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
Here’s a roundup of Digiday’s most popular WTF explainers.

howdy!
Boosting relevance and driving massive media attention, marketers have gotten creative in their partnership strategies this year. As 2022 is coming to an end, we take a look back on some of the strangest product launches and brand collaborations of the year.

With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are impacting the way advertisers measure their campaigns.

Advertisement

howdy!
The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts.

When measuring consumer attention levels regarding specific content, marketers are finding media quality metrics to be some of the most important pieces.

howdy!
In Candy Crush, players who watch ads are always rewarded with in-game bonuses, such as “boosters” that make levels easier to beat — which means workers at Activision Blizzard Media, the corporation’s in-game advertising arm, must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze.

Advertisement

Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey.

howdy!
Digiday caught up with eight creators and influencers to find out exactly what’s on their Christmas wish lists from social platforms this year

howdy!
From esports is dying to retail media hype, here’s what’s in (and out) for advertising in 2023.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

How social platforms changed digital marketing in 2022

Thursday, December 29, 2022

The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts. December 29, 2022 How social platforms changed digital marketing in

Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix

Tuesday, December 13, 2022

Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China's digital giants. December 13, 2022 Here are the 2022 global media rankings by ad spend:

Report: The future of shopping

Monday, December 5, 2022

Consumers are defining the future of shopping, and successful brands are offering relevancy, convenience and seamless experiences to the shoppers that love their products. Consumers are changing how

WTF is the difference between in-stream and out-stream video ads?

Monday, December 5, 2022

In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads December 05, 2022 WTF is the difference between in-

Why PMG’s Nike win doesn't seem all that unusual for the indie media agency

Friday, December 2, 2022

The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America. December 02, 2022 Why PMG's Nike win doesn't seem all

You Might Also Like

Podcast app setup

Sunday, November 17, 2024

Open this on your phone and click the button below: Add to podcast app

🤖 Weekend Update: Google’s New E-Commerce AI Agent

Sunday, November 17, 2024

❗❗SEO Black Friday came early this year.. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Marketing Weekly #206

Sunday, November 17, 2024

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign • How to Use Audience Mirroring in Your Writing (and Why) • Ways To Write Great Sales Copy That Doesn't Sound Sleazy • How We

The Profile: The most powerful person in AI & the Gen Z influencer making Wall Street more accessible

Sunday, November 17, 2024

This edition of The Profile features Martha Stewart, Jensen Huang, Sydney Sweeney, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Sunday Thinking

Sunday, November 17, 2024

"Success is not a comfortable procedure. Get comfortable being uncomfortable if you ever want to be successful." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💰 3 Quick Wins We Look for When Buying SaaS (20% Revenue Boost in 2 Weeks)

Sunday, November 17, 2024

Most SaaS sellers miss these obvious growth levers - here's how we spot and exploit them... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

#TA 175: 🤯 Overhead at the B2B Forum: Marketing takeaways & a vibe check

Sunday, November 17, 2024

It was honestly our best year ever. Click here to read this on the web. Ann Handley's biweekly/fortnightly newsletter, "Total Annarchy" Ann on the B2B Forum Stage, Boston Welcome to Issue

Post-election chill for climate startups

Sunday, November 17, 2024

Market upswing should lift fund returns, food and beverage sector hungry for deals & more Read online | Don't want to receive these emails? Manage your subscription. Log in The Weekend Pitch

Brain Food: Obsessed

Sunday, November 17, 2024

FS | BRAIN FOOD November 17, 2024 | #603 | read on fs.blog | Free Version Welcome to Brain Food, a weekly newsletter full of timeless ideas and insights you can use in life and work. Tiny Thoughts *

Recruiting Brainfood - Issue 423

Sunday, November 17, 2024

Global Power 150 Women in Staffing, Levelling up in Cities, 1 x brilliant essay on the difference between RPA and AI Agents and inevitably some chat on the US Department of Government Efficiency... ͏ ͏