A look at Digiday's most popular WTF explainers in 2022

Here’s a roundup of Digiday’s most popular WTF explainers.
December 30, 2022

A look at Digiday's most popular WTF explainers in 2022

Here's a roundup of Digiday's most popular WTF explainers.

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Ivy Liu
Here’s a roundup of Digiday’s most popular WTF explainers.

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Boosting relevance and driving massive media attention, marketers have gotten creative in their partnership strategies this year. As 2022 is coming to an end, we take a look back on some of the strangest product launches and brand collaborations of the year.

With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are impacting the way advertisers measure their campaigns.

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The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts.

When measuring consumer attention levels regarding specific content, marketers are finding media quality metrics to be some of the most important pieces.

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In Candy Crush, players who watch ads are always rewarded with in-game bonuses, such as “boosters” that make levels easier to beat — which means workers at Activision Blizzard Media, the corporation’s in-game advertising arm, must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze.

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Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey.

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Digiday caught up with eight creators and influencers to find out exactly what’s on their Christmas wish lists from social platforms this year

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From esports is dying to retail media hype, here’s what’s in (and out) for advertising in 2023.

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How social platforms changed digital marketing in 2022

Thursday, December 29, 2022

The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts. December 29, 2022 How social platforms changed digital marketing in

Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix

Tuesday, December 13, 2022

Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China's digital giants. December 13, 2022 Here are the 2022 global media rankings by ad spend:

Report: The future of shopping

Monday, December 5, 2022

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Why PMG’s Nike win doesn't seem all that unusual for the indie media agency

Friday, December 2, 2022

The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America. December 02, 2022 Why PMG's Nike win doesn't seem all

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