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Agencies plan to focus on TikTok, among other channels, in 2023

Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year.
January 02, 2023

Agencies plan to focus on TikTok, among other channels, in 2023

This article is part of a limited editorial series, called The 2023 Notebook, that is designed to be a guide to marketing and media buying in the new year. Explore the series here.

Additional coverage:

  • BDG, Insider, WSJ and other publishers are bracing for the uncertainties of 2023 with lessons from the pandemic.
  • 2023 is the murkiest start to a year in recent memory — it’s simply unclear where the marketers and media agencies will end up financially, but we know it’s not starting from a great place. More in this Digiday+ Media Buying Briefing.
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Ivy Liu
Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year.

howdy!
BDG, Insider, WSJ and other publishers are bracing for the uncertainties of 2023 with lessons from the pandemic.

Join this webinar on January 24 at 1 p.m. EST to learn how marketers can evolve their testing strategies from traditional A/B to multivariate testing to identify high-performing videos quickly.

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howdy!
2023 is the murkiest start to a year in recent memory — it’s simply unclear where the marketers and media agencies will end up financially, but we know it’s not starting from a great place.

Publishers not utilizing affiliate marketing could be missing out on a lucrative revenue stream. One significant barrier they’re facing is that successful affiliate strategies require thinking like a retailer.

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Here’s a roundup of Digiday’s most popular WTF explainers.

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Advanced tools will create a more seamless path for cross-channel buying, targeting and precise measurement of CTV/OTT and linear campaigns.

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Boosting relevance and driving massive media attention, marketers have gotten creative in their partnership strategies this year. As 2022 is coming to an end, we take a look back on some of the strangest product launches and brand collaborations of the year.

howdy!
The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts.

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