In graphic detail: the rise of Amazon and Apple in adland

In graphic detail: the rise of Amazon and Apple in adland

Big Tech's most potent forces are on the rise but still some way off the duopoly. This article is part of a limited editorial series, called The 2023 Notebook, that is designed to be a guide to marketing and media buying in the new year. Explore the series here.

Additional coverage:

• In 2022, Gen Z became the dominant generation on social media. There has been a shift in social media usage among this generation of social media savvy users. Here's what that means for 2023.
• Hollywood films such as "Ready Player One" have sketched out a vision for a fully immersive and interoperable virtual world, and as the metaverse picked up steam in early 2022, in-game advertisers did not necessarily go to great lengths to clear up their association with this tantalizing concept.
• To kick off 2023, we've asked folks what they expect the top marketing and advertising trends will be this year. More in this Digiday+ Marketing Briefing.
• These are the top media trends Digiday's editors expect to see in 2023.