CXL - 95% of your market won't buy from you

TODAY'S HOST

Ognjen Bošković, Growth Lead at CXL

Only 5% of B2B buyers are ready to buy right now.

(according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute)

You can’t force the other 95% into a buying position by spamming them with nurture sequences.

When people are finally ready to make a purchase, your goal should be one of two things:

1. Customers recall your brand, or at least;
2. They recognize you in a lineup of other brands.

If you haven’t invested in your brand, then the opposite will happen. Your audience will flock to brands with a strong reputation because they don’t associate you with their need.

Connect with Ognjen on LinkedIn.

YOUR WEEKLY DOSE OF MARKETING UPDATES

Table of contents:

1. Learn more, pay less
2. Google Analytics 4 Implementation course

3. How to turn your employees into brand ambassadors
4. Using emotional design to increase engagement
5. Get featured in Growth Notes
6. Building the greatest swipe file
7. ResearchXL

1. Learn more, pay less

Research shows studying in pairs makes you retain information better and longer, and provides you with a system of checks and balances.

Similarly, your bank account shows signs of relief when you split costs with someone. Say, a study buddy.

That’s why we’ve introduced a new 1+1 offer to the CXL subscription.

Here’s how it works:

Sign up for 1+1 CXL subscription offer
Invite one friend/colleague to your team account
You both get access to CXL content
Split the cost (equivalent to 50% discount for each)

This way, you don’t only get a discounted price for your ongoing marketing education, but also a study buddy with whom you’ll push each other into learning even more from the top 1% marketers on our platform.

Sign up for the 1+1 CXL subscription offer here.

2. Google Analytics 4 Implementation course

The end of life of Universal Analytics is dangerously close now.

You’ve got less than five months until your UA setup stops tracking new data, and less than a year until you lose all historical reports.

Switching to Google Analytics 4 will solve this problem, but implementing it from scratch is no easy project to tackle alone.

GA4 collects data in significantly different ways from Universal Analytics. It also requires updating your GTM integration, setting up new properties, and getting to know an entirely new interface.

If you follow the right playbook, you’ll switch in a smooth process that doesn’t interrupt your tracking, saves you costly delays, and still allows you to take advantage of all the new GA4 features.

That's why we got the help of Cory Watson, an analytics expert, to launch the Google Analytics 4 Implementation course.

It's the ultimate training to master complex GA4 and GTM implementations. It will help you understand everything there's to learn about configuration tags, click event tracking, third-party vendor tracking, data layers, and more.

Check out the course.

3. How to turn your employees into brand ambassadors

Your employees have 10x the social reach that your company has. Utilizing this in your marketing efforts pays dividends.

Expanding your reach and scaling your marketing strategy becomes a lot easier when everyone on your team is a brand ambassador.

That’s why brands like Buffer win with employee advocacy. They empower their employees to take full control over their personal brands.

For Buffer, what followed was some employees becoming big names in the digital marketing space. They amassed trust, performed as evangelists, and amplified the brand’s audience.

It’s a win-win strategy that helps employees share company content, cultivates a strong culture, and increases retention along the way.

But there's a process to it. Your employee content shouldn’t be looking pushy or salesy. It shouldn’t read like a press release.

We’ve published our guide to master employee advocacy. It’ll help you turn your team into brand ambassadors.

Read the entire article.

4. Using emotional design to increase engagement

It's no secret that using emotional persuasion in your customers affects their decision-making process.

The marketers getting ahead and driving growth are those who leverage emotions—not those making the best logical argument.

Using copy and design that trigger the right emotional reactions, with a strategy that's adapted for your specific audience, is key to sparking conversions.

This playbook will help you exactly with that.

Get your playbook on how to use emotional design to increase engagement.

5. Get featured in Growth Notes

Your last real competitive advantage is constant innovation through experimentation at speed.

Submit your experimentation case studies and we will share them with our audience...

Newsletter (+120,000 readers)
Social media (+20,000 followers)

Case studies like the one you're about to submit help us educate more marketers on how to achieve speed through experimentation and win.

We will feature the best case studies across all of our channels and pay credits to you.

Submit your case study here.

6. Building the greatest swipe file

Join us in building the greatest swipe file there is. We will feature the best ads across our different channels with credits to you:

Newsletter (+120,000 readers)
Social media (+20,000 followers)

You can submit ads you've created but also the ones others did. We'll pay credits to you anyway for contributing to the marketing community.

Submit your ads here.

7. ResearchXL

Nothing beats a process. Not data. Not skills. Not creativity. Not experience or familiarity with the niche. That’s why Speero developed ResearchXL.

To improve UX, and increase conversions and revenue, you gotta find out the issues and obstacles with a negative user impact: what makes them frustrated, confused, doubtful, and fearful.

You also need to understand your user’s motivations to identify opportunities for improvement beyond small tweaks and bug fixes.

ResearchXL™ methodology is a comprehensive research framework that is designed to help you do just these things.

ResearchXL triangulates data from multiple UX research methodologies to provide a big-picture model of your current situation, with the ultimate goal of creating a data-driven roadmap for experimentation.

Check it out here.