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SCOTUS, Google, Twitter and content and advertising's fate

Also: Agencies eye personal profiles for TikTok talent ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
The nation’s highest court heard separate oral arguments about Google and Twitter, and whether social networks should be held responsible for terrorist content that families of victims claim led to the deaths of their relatives.
February 24, 2023

How Supreme Court cases related to Google, Twitter could shape the future of content and advertising

The nation's highest court heard separate oral arguments about Google and Twitter, and whether social networks should be held responsible for terrorist content that families of victims claim led to the deaths of their relatives.

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Top Stories
Ivy Liu
The nation’s highest court heard separate oral arguments about Google and Twitter, and whether social networks should be held responsible for terrorist content that families of victims claim led to the deaths of their relatives.

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As TikTok continues to grow and become a staple for advertisers, some marketers and agency executives are using the platform to seek out talent, or taking a closer look at potential hires’ personal profiles.

Brands and publishers are taking steps to eliminate environmentally wasteful processes, including establishing more direct supply chains.

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Compared to 2022, this year is looking more promising for Gannett’s bottomline — hopefully.

From Modern Retail: Download this new guide to learn the tactics and solutions retail brands are using to improve CTV campaigns with first-party data.

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Some of the lawsuits center around issues consumers take up with luxury or better-for-you brands when those products allegedly don’t live up to the hype, or when there is concern over serious side effects.

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Brands are building always-on processes that can continually glean actionable insights from customer interactions.

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The popularity of influencers and social commerce is increasingly driving momentum for livestream shopping. But fitting the right vibe in an appropriate environment is key to success.

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Capital B just passed its first anniversary and despite the down economy, is still targeting growth in 2023.

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