Digiday - Shoppable connections and social media
Social commerce is helping brands connect the end-to-end experience, from ad impression all the way through to transaction and ultimate delivery. With these evolving capabilities, advertisers are learning to better understand, represent and optimize the effectiveness of social impressions. In this new Unpacked guide, Digiday and Flowspace take a closer look at the ways advertisers are using social commerce to build the ideal shopping experience for customers while providing the data and insights needed to connect and optimize every touchpoint. Download it to learn:
Sponsored by: Flowspace |
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ChatGPT pushes lifestyle publishers away from SEO
Wednesday, February 22, 2023
Also: What creators really want from TikTok
How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow
Tuesday, February 21, 2023
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Friday, February 17, 2023
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Why some publishers see less profit from Snapchat content
Friday, February 17, 2023
Also: Should The Trade Desk buy Criteo?
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