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Why agencies see live shopping accelerating conversions

Also: Capital B's CRO leads in expansion mode ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌
The popularity of influencers and social commerce is increasingly driving momentum for livestream shopping. But fitting the right vibe in an appropriate environment is key to success.
February 23, 2023

How agencies are testing live shopping and seeing potential in accelerating conversions

The popularity of influencers and social commerce is increasingly driving momentum for livestream shopping. But fitting the right vibe in an appropriate environment is key to success.

Additional coverage:

  • Capital B just passed its first anniversary, and despite the down economy, it's still targeting growth in 2023. More in this Digiday+ Media Briefing.
  • Agencies and brands continue to put marketing spend toward Facebook, but the buy side's confidence in the platform is trending downward — more so for brands than agencies.
  • Prominent streamer and gaming influencer Tyler "Ninja" Blevins joined esports company GameSquare as its first chief innovation officer, in a move that suggests esports companies still believe in the power of creator-executives.
  • As QR codes become more of a staple in advertising, marketers are grappling with the technical issues that can accompany them.
Other things to know about

Top Stories
Ivy Liu
The popularity of influencers and social commerce is increasingly driving momentum for livestream shopping. But fitting the right vibe in an appropriate environment is key to success.

howdy!
Capital B just passed its first anniversary and despite the down economy, is still targeting growth in 2023.

As more users opt out of data sharing, publishers are leveraging new tools to improve performance for advertisers and drive revenue. By investing in a future-proofed solution built on first-party data, Penske Media Corporation gained holistic insights for its advertising partners.

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howdy!
Agencies and brands continue to put marketing spend toward Facebook, but the buy side’s confidence in the platform is trending downward — more so for brands than agencies.

Brands and publishers are taking steps to eliminate environmentally wasteful processes, including establishing more direct supply chains.

howdy!
Blevins’ hiring comes during a time in which investors are increasingly questioning the effectiveness of the esports industry’s creator–executives.

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Retail media networks continue to evolve, with brands increasingly looking to create more content or invest in new customer value propositions.

howdy!
As QR codes become more of a staple in advertising, marketers are grappling with the technical issues that can accompany them.

howdy!
AI chatbots represent a unique threat to publishers’ SEO-driven stories and traffic from search, and the technology is pushing some to move more toward original stories and visuals.

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