Will generative AI help publishers save and make money?

Publishers tout generative AI opportunities to save and make money amid rough media market

Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market.

Additional coverage:

• The likelihood of a TikTok ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans. More in this Digiday+ Marketing Briefing.
• The Guardian U.S.'s Luis Romero is working to grow the U.K.-based publishers' ad business in North America while combating the pervasive brand safety problem facing all news publishers.
• Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time.
• There often is no blueprint for diversity in the corporate world, and many initiatives at media agencies have been works in progress over the last few years.
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• Ad tech company Infillion on Tuesday launched a new media buying product aimed at measuring all campaign key performance indicators across platforms.
• Comscore questioned gamers about their attitudes toward advertisements in games for its State of Gaming report. Digiday got a sneak peek.