Mailbrew Marketing Weekly - Marketing Weekly #127

Do countdown timers even work? Understanding urgency in 2023 • From the Marine Corps to Customer Advocacy: Darcy Peters' Unique Career Path • Affiliate Marketing For Beginners: What It Is + How to Succeed • Deviant Keywords: The ‘Unusual’ Way to Drive SEO Conversions • 💡Comparison tables (still) work • Team Effort • The Eight Steps For Creative Brilliance • LEAKED DOCUMENTS show that Google is in big trouble • The Return of Healey Cypher! • For the love of god, don't use one of those AI voice-over tools. • Social Media Traffic is Dying, New Youtube & Tiktok’s Ad Formats (Huge Changes In Marketing) • Old Content Marketing is Dying • This AI Writer Can Generate SEO Content, Product Descriptions, and More With a $40 Lifetime Subscription - Entrepreneur • The worst marketing blunders that rival Bud Light - Daily Mail • Sachin Tendulkar files FIR against a pharmaceutical company for using his likeness in 'fake advertisements' - afaqs! • When 8GB Equals 16GB Fake RAM: Samsung's Misleading Galaxy A24 Marketing Strategy - gizmochina • Meta Announces AI-Powered Tools To Streamline Ad Processes - Search Engine Journal • FDA issues marketing denial for 6500 flavored e-cigarettes - Reuters • Popular Clothing Brand CEO Expresses Support For Expanding 'Gender-Neutral Line' - The Daily Wire • What Really Went Into Casablanca's AI-Generated Marketing Campaign - The Business of Fashion
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Sunday May, 2023

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Blogs

Do countdown timers even work? Understanding urgency in 2023
Anna SaraynaMay 8

Countdown timers can be an effective sales email tactic when used in moderation. Here are some tips for best results in your email campaigns.

The post Do countdown timers even work? Understanding urgency in 2023 appeared first on Copywriting for startups and marketers.

From the Marine Corps to Customer Advocacy: Darcy Peters' Unique Career Path
Tamilore OladipoMay 11
In this candid interview, Darcy Peters shares her experiences balancing work, family, and personal growth while embracing challenges and nurturing a fulfilling career at Buffer.
Affiliate Marketing For Beginners: What It Is + How to Succeed
Si Quan OngMay 12
According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7 billion by 2024. Start today, and you’ll be in a
Read more ›
Deviant Keywords: The ‘Unusual’ Way to Drive SEO Conversions
Matt GooldingMay 9
Deviant keywords are keywords that seem unusual, and may at first seem unacceptable to use in your SEO and content marketing strategy.

Newsletters

💡Comparison tables (still) work
Ali AbouelattaMay 9
Some things never die
Team Effort
Shannon SankeyMay 12

Employee-generated content for the win.

The post Team Effort appeared first on Carney.


Podcasts

The Eight Steps For Creative Brilliance

In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises while reshaping corporate cultures for …

LEAKED DOCUMENTS show that Google is in big trouble
podcasters.spotify.comCopyblogger Media LLCMay 9

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim's presentation at CEX and go over this leaked document from a Google engineer that shows how terrified Google is of AI. Cool Stuff Mentioned In The Show: Channelle Basilio’s contentThere’s An AI For That The …

The Return of Healey Cypher!
John Wall and Christopher PennMay 11

In this Marketing Over Coffee: Learn about the future of event planning from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsor: The Mailworks Previous interviews from starting Oak to being acqired by Zivelo Selling Zivelo and joining Atomic The importance of human …


For the love of god, don't use one of those AI voice-over tools.

It makes your product, regardless of how awesome it is in real life, look like a scam.

You can get cheap and real-life voiceovers at a service like voicebunny.

I've seen more YouTube videos with these awful artificial voiceovers, and they make the product look like crap.

Social Media Traffic is Dying, New Youtube & Tiktok’s Ad Formats (Huge Changes In Marketing)

Top 5 Updates of the Week:

  • Data shows Social Media Referral Traffic is declining for everyone, not just Vice & Buzzfeed.
  • Youtube is getting a new Promised reach Ad Format this year.
  • Meta added new updates to Facebook Reels and added personalisation.
  • Twitter is working on a media section to …
Old Content Marketing is Dying

As we navigate the landscape of content marketing in 2023, it's clear that traditional approaches are falling short. It's not AI that's the challenge - it's the rapid evolution of content systems and formats, and the direct impact on marketing.

Let's break this down:

1. SEO is Shifting:

Data from …



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Twitter


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