Mailbrew Marketing Weekly - Marketing Weekly #123

10 Content Marketing Goals Worth Pursuing • What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition) • 10 Things You Can Do in Ahrefs for Free • “High Quality Content” is the Most Useless Phrase in Marketing; We Can Do Better • How to Use Jobs-to-Be-Done (JTBD) Keywords in Your SEO Content Strategy • Hello world! • Tempor sapien donec gravida a suscipit and porta justo vitae • A ligula risus auctor and tempus sapien an augue integer turpis • WhatsApp, The Anti-Marketing Growth Phenomenon • Logged In
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Sunday April, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

10 Content Marketing Goals Worth Pursuing
Sonia SimoneApr 13

Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems...

The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.

What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)
Tamilore OladipoApr 13
Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Here’s everything you need to know about how to become a social media manager.
10 Things You Can Do in Ahrefs for Free
Andrei ȚițApr 14
  In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure it’s in good shape, both from a technical and backlink
Read more ›
“High Quality Content” is the Most Useless Phrase in Marketing; We Can Do Better
Rand FishkinApr 14
Did you watch the television program Ted Lasso? You probably did; it has the ubiquity of the 1980s’ The Golden Girls in an era of deeply fragmented viewership. I enjoyed the first season quite a bit, but after watching the second season, was so repulsed by the folksy, smarmy, saccharine …
How to Use Jobs-to-Be-Done (JTBD) Keywords in Your SEO Content Strategy
Matt GooldingApr 13
We deep-dive into the different types of jobs-to-be-done keywords, providing several examples that you can implement in your own content strategy.

Newsletters

Logged In
Shannon SankeyApr 13

You can't leave the Internet, and other stories.

The post Logged In appeared first on Carney.


Podcasts

The Fastest And Least Expensive Way To Double Your Sales

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. Amanda …

Elon Musk Kills Substack and Gives You Reasons To Build Your Own Brand
podcasters.spotify.comCopyblogger Media LLCApr 11

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the recent controversy between Substack and Twitter, and what it means for you as you build your brand... Cool Stuff Mentioned In The Show: Kevin Shen’s course on Podcast Studio DesignThe Verge’s story on Twitter - …

The Agency Lifecycle
John Wall and Christopher PennApr 14

In this Marketing Over Coffee: Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn How Upsourced got to servicing creative agencies exclusively What are the metrics that an agency should focus on? What are …


Why does every single job ad for digital marketing want the candidate to be experienced in EVERYTHING??

Are there no specialties anymore??? Why do company’s want one single marketing role to be proficient in ads, social media, email marketing, copywriting, SEO, e-commerce, graphic design, GA4 and reporting, website management etc etc

Ive been applying to jobs for a couple months now, and I have had only one …

HBO Max to be rebranded as "Max" Why?

Seriously can anyone here think of any good reason to dissociate your product with a brand as renowned for quality content as HBO?

Also, the aesthetic of their app is being changed to blue. Which is an insane decision because their purple design language was unique to HBO Max. Prime …

Anyone just "okay" at marketing?

I started off as a generalist almost 10 years ago and since then I've worked as a manager, designer and developer. I've been in the game for almost a decade but I feel like I've never really been that good at marketing.

Anyone else feel similar?



Marketing Jobs on the Swipe Files Job Board →


Twitter


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Have a great week. 🤓


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