Mailbrew Marketing Weekly - Marketing Weekly #124

Some Remote Workers Struggle With Leaving Home: Here’s How We Handle it at Buffer • Why Social Signals Matter for SEO (It’s Not a Ranking Factor) • The Power of Word of Mouth: How to Find What Influences Your Customers • The 6 Risks of AI Content • IBM – How a 100-Year-Old Company Can Still Reinvent Itself Through Growth Hacking • The State Of Growth 2022 • Airbnb: The Growth Story You Didn’t Know • WhatsApp, The Anti-Marketing Growth Phenomenon • 💡Explain benefits on sign up page • Perfect Dupe
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Sunday April, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Some Remote Workers Struggle With Leaving Home: Here’s How We Handle it at Buffer
Umber BhattiApr 21
For some, remote work can lead to feelings of loneliness and isolation. I recount my own experience working from home as well as share how my Buffer colleagues manage to have active social lives while WFH.
Why Social Signals Matter for SEO (It’s Not a Ranking Factor)
Michal PecánekApr 21
If you’ve been in SEO for a while or you’ve already done some research, you’ve probably come across claims that social signals are an SEO ranking factor. That’s not true, at least according to multiple statements from Google’s spokespeople. But
Read more ›
The Power of Word of Mouth: How to Find What Influences Your Customers
Amanda NatividadApr 17
Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both industries being up about 70%, according to subscription software company ProfitWell. In other words, it’s becoming a lot more expensive to acquire customers. What to do? …
The 6 Risks of AI Content
Ryan LawApr 18

There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing …


Newsletters

💡Explain benefits on sign up page
Ali AbouelattaApr 18
A/B tests to improve registration inspired by Zoom, Hotels.com & Baremetrics
Perfect Dupe
Shannon SankeyApr 21

Consumer shopping trends to watch.

The post Perfect Dupe appeared first on Carney.


Podcasts

Navigating Uncertainty: The Art of Imperfection in Strategy

In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of Patagonia and sits on …

Don’t Be Afraid of AI - How to Thrive as an Entrepreneur in the World of Infinite Leverage
podcasters.spotify.comCopyblogger Media LLCApr 18

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about AutoGPT, and what it means for your career as a content creator.


Cool Stuff Mentioned In The Show:

AutoGPT

AgentGPT

Ben’s Bites AI Newsletter

100 Things To See In The Night Sky


For …

How to Generate Images and Transcripts with AI Tools
John Wall and Christopher PennApr 21

In this Marketing Over Coffee: A head to head showdown between: Stable Diffusion vs. DALL-E vs. Midjourney vs. Otter.ai vs. Descript vs. Adobe Premiere! Direct Link to File Brought to you by our sponsor: LinkedIn This episode of MoC recorded live on The Trust Insights Livestream ☕️ Why it’s all …


Biggest Marketing "must-dos" that actually waste companies' time.

What do you think the biggest efforts that waste companies time?

I'll go first - I think that so many companies think that they can be thought leaders and influence thought that they waste time and resources on:

  1. Posting/sharing blog posts and videos "aimlessly" on Social
  2. Creating Videos that …
No one cares about your Vlog/Podcast series because you're not giving them a reason to care.

I just saw a LinkedIn post from a local bank around here in which they introduced their new video series where the CEO just talks about the bank and how great it is and how he starts his day and generic corporate values crap. And this isn't the only type …

Need to get off Wix... Is WordPress the answer?

Help me fellow marketing people.

New to company marketing director here.

I knew the site would be a major project, but I didn't realize it was built on Wix.

It's a mess. Inconsistent page layouts, designs, etc. Can't get Wix, our CRM, and Google Ads to play nice together. The …



Marketing Jobs on the Swipe Files Job Board →


Twitter


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Have a great week. 🤓


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