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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

CPaaS

CPaaS (communications platform-as-a-service) is a cloud-based voice and messaging API.

CPaaS essentially describes any cloud solution used to add real-time communication features to their applications.

To illustrate, certain chat boxes that appear when navigating a website are an example of CPaaS.

Interest in this technology is growing mainly because CPaaS lets businesses choose specific APIs to add to their communications stack without needing to build an entirely new backend to support each integration.

Which is why the market for CPaaS solutions is forecasted to grow at a CAGR of 25% by 2032.

What's Next

CPaaS is part of the Customer Care Tech meta trend.

Customer care leaders say that improving customer experience is their most important priority for the next few years.

However, achieving this goal is becoming difficult because of a rise in call volumes and employee attrition.

61% of customer care leaders report higher call volumes. And 58% of customer service leaders expect volumes to increase further over the next 18 months.

Whereas around half of customer care centers have reported a rise in employee attrition over the last 12 months.

Which is why customer leaders are turning to technologies, like AI-powered ecosystems.

These technologies can automate up to 70% of tasks in customer care, dramatically reducing the number of customer support staff needed.

Topic #2

TikTok Dropshipping

TikTok dropshipping refers to dropshipping businesses that utilize TikTok as their primary marketing channel.

37% of TikTok users discover new products and services on the platform, which has made TikTok an emerging channel for Ecommerce brands.

(In fact, searches for “TikTok dropshipping ads” have increased by 500% over the last five years.)

And videos mentioning “TikTok dropshipping” have generated over 1.2 billion views on the platform.

What's Next

TikTok dropshipping is part of the TikTok Side Hustles meta trend.

TikTok is becoming home to a large side hustle community.

Videos talking about side hustles have over 9 billion views on TikTok.

Notably, many of these side hustles specifically focus on TikTok’s marketing potential.

66% of users are likely to buy something while on the platform. Whereas 50% have bought something after watching a live video.

TikTok trading, TikTok affiliate marketing and TikTok courses are examples of trending TikTok-popular side hustles.

Topic #3

Niacinamide Vitamins

Niacinamide vitamins are supplements containing a high concentration of niacinamide, a form of vitamin B-3.

The product balances the skin’s oil production and reduces inflammation, which can help treat and prevent acne.

In addition to skincare benefits, niacinamide allegedly slows the progression of diabetes and may help with chronic kidney disease.

A popular pack of niacinamide vitamin capsules brings in approximately $119K/month on Amazon.

What's Next

Niacinamide vitamins are part of the Niacinamide Products meta trend.

Searches for “niacinamide” have increased by 966% over the last five years.

Niacinamide is a form of Vitamin B3 found naturally in foods.

The product is seeing increasing application in a range of personal care products (specifically, as an ingredient in hair and skin care products).

Niacinamide moisturizers, niacinamide serums and niacinamide toners are examples of trending niacinamide products.

Topic #4

Wooting

Wooting is a DTC computer accessory startup specializing in analog mechanical gaming keyboards.

With console controllers, gamers use their analog sticks to dictate how quickly (or slowly) they move in a game.

Wooting’s analog keyboards were among the first to imitate this feature.

These keyboards can sense how hard a user presses a button, which moves the in-game character based on that input.

What's Next

Wooting is part of the Analog Keyboards meta trend.

Mechanical keyboards read key presses in a binary fashion: either pressed or not pressed.

This is a problem as many games (often stealth games and third-person shooters) require precise aiming and maneuvering to play effectively.

And analog keyboards (searches up 140% over the last five years) are emerging as a solution to this problem.

Demand for these keyboards will likely continue to grow, considering that major players in the space (like Razer) are releasing analog keyboards.

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As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

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Exploding Topics - ET: May 16th 2023

Topic #1

CPaaS

What's Next

Topic #2

TikTok Dropshipping

What's Next

Topic #3

Niacinamide Vitamins

What's Next

Topic #4

Wooting

What's Next

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Older messages

ET: May 9th 2023

ET: May 2nd 2023

ET: April 25th 2023

ET: April 18th 2023

ET: April 11th 2023

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