Mailbrew Marketing Weekly - Marketing Weekly #128

Social Proof: 5 new studies that prove its continued persuasive power • How Are Leaders Experiencing Remote Work? • 13 Effective (And Low-Cost) Ways to Promote a Product • Your New KPIs to Gauge Content Quality • AI-Generated Content: A Guide to the New Era of Content Marketing • AI Content And Why Originality Will Be More Important Than Ever • 💡Everyone is betting on Discovery • In The Cloud • How To Maximize The Power Of Newsletters • F*ck It… We’ll Do It Live: Google’s AI Search Demo
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Sunday May, 2023

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Here's your weekly marketing brew. ☕️

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Blogs

Social Proof: 5 new studies that prove its continued persuasive power
Joanna WiebeApr 28

Because social proof has become such a mainstay in marketing, it's easy for marketers to grow numb to it. You forget that social proof is one of Cialdini's most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.

The post Social …

How Are Leaders Experiencing Remote Work?
Hailley GriffisMay 19
We compare responses from leaders and non-leaders to Buffer's 2023 State of Remote Work Report to dig into how leaders are experiencing remote work.
13 Effective (And Low-Cost) Ways to Promote a Product
Mateusz MakosiewiczMay 18
  But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you can do for a product launch and move on to
Read more ›
Your New KPIs to Gauge Content Quality
Amanda NatividadMay 17
Rand hates the phrase “high-quality content.” Quality is entirely subjective. And because it’s subjective, it’s impossible to measure, let alone find agreed-upon standards. Here’s an example: Remember that Ted Lasso Season 2 episode, Beard After Hours? Rand thought it was art while Casey thought it was drivel. (I have the …
AI-Generated Content: A Guide to the New Era of Content Marketing
KT McBurnieMay 15

You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how …

AI Content And Why Originality Will Be More Important Than Ever
Benji HyamMay 17
There have been a lot of predictions around how AI is going to change the world of SEO and content marketing with no focus on the quality of content produced.

Newsletters

💡Everyone is betting on Discovery
Ali AbouelattaMay 16
Snapchat, Linkedin and Amazon all running big discovery experiments
In The Cloud
Shannon SankeyMay 18

TikTok banned in MT and other stories.

The post In The Cloud appeared first on Carney.


Podcasts

How To Maximize The Power Of Newsletters

In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s the Founder of theCLIKK, an email newsletter about digital marketing.

Russel talks about how newsletters have …

F*ck It… We’ll Do It Live: Google’s AI Search Demo
podcasters.spotify.comCopyblogger Media LLCMay 16

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) live react to Google’s demo of the new AI-powered search features, pausing to discuss what it could mean for the future of ecomm, content marketing, and search in general.


Cool Stuff Mentioned In The Show …

Healey Cypher on Being a Better Person
John Wall and Christopher PennMay 19

In this Marketing Over Coffee: Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Previous interviews from starting Oak to being acqired …


Here’s what you missed last week on social media (marketer’s edition)

Top 5 Updates of the Week:

  • Google changed 90% of SEO & marketing with new announcements at their latest event Google I/O.
  • Pinterest simplified content creation process with new features, Ideas Pins have links 🥳
  • Meta announced Reels creators will be paid well with launch of new monetisation program.
  • Youtube …
Where did all the Marketing Jobs go?

Got laid-off last month and been applying to jobs.

It feels like all the marketing jobs vanished!

Just 1 year ago recruiters were calling me every other day.

Now I'm applying to a much more limited pool of jobs.

Where did all the jobs go?

UPDATE - Only had 2 …

I was just given a $12,000 budget for LinkedIn Ads…I’m a bit lost

One of two marketers for my company here, does anyone have any tips they can give me?

My intention is to create a three stage funnel but like, do I just start with creating an awareness ad? Then after that’s done, create a consideration ad+ retargeting those that interacted with …



Marketing Jobs on the Swipe Files Job Board →


Twitter


Thanks for reading!

Have a great week. 🤓


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Marketing Weekly #127

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