Mailbrew Marketing Weekly - Marketing Weekly #129

Can I make money from copywriting? A look at the possibilities • Work-Life Harmony: Karinna Briseno Shares Her Experience at Buffer • Event Link Building: A Beginner’s Guide • How to Research Competitor Keywords (And Find Hidden Gems) • 💡7 Pricing Insights • AI Summer • The Power Of Digital Strategy In The Digital Age • Zuckerberg VS Elon: Leaked Documents Give a First Look Instagram’s New “Twitter Look Alike App.” • Now with More Borg Baby Boimler! • 3 pivots that took Oatly to $10 billion • The sheer amount of agencies that are converting their agency to focus on offering help to agency owners that want to grow their agency, is crazy. • Is this unethical marketing? • Influencer marketing on social media is a multi-billion-dollar industry, but is not without pitfalls - ABC News • Consumers fight back, with some success, against brands gone woke - The Hill • I hired Gen Zers and was shocked by their professionalism - Business Insider • Combative Consumers Change the Marketing Strategy for Target and Bud Light - The Wall Street Journal • Outrageous text message from failed firm - news.com.au • Target, Bud Light investors lose billions on marketing misses - FOX 4 News Dallas-Fort Worth • Newport County AFC are delighted to announce the appointment of Louis Cartwright-Walls in the Media & Marketing Manager role - newport-county.co.uk • Fortune favors the brand: Why crypto marketing fails to live up to hype - Cointelegraph
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Sunday May, 2023

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Blogs

Can I make money from copywriting? A look at the possibilities
Dave CollinsMay 22

Not sure about making money from copywriting? This NEW post explores the possibilities of making good... heck, great... money from copywriting.

The post Can I make money from copywriting? A look at the possibilities appeared first on Copywriting for startups and marketers.

Work-Life Harmony: Karinna Briseno Shares Her Experience at Buffer
Tamilore OladipoMay 26
Meet Karinna Briseno, a Technical Advocate at Buffer who redefines success by balancing personal growth, mental health, and career accomplishments.
Event Link Building: A Beginner’s Guide
Jenny AbouobaiaMay 26
  Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding of SEO and event planning in some cases. In this article, we will look at event link building and how to
Read more ›
How to Research Competitor Keywords (And Find Hidden Gems)
Meg RileyMay 24
Researching competitor keywords is a go-to SEO strategy — but finding the most valuable keywords to target is the key to seeing success here. Learn more.

Newsletters

💡7 Pricing Insights
Ali AbouelattaMay 23
From studying the top 100 grossing apps & 20 of my favorite apps
AI Summer
Shannon SankeyMay 25

Followed by AI Winter.

The post AI Summer appeared first on Carney.


Podcasts

The Power Of Digital Strategy In The Digital Age

In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and …

Zuckerberg VS Elon: Leaked Documents Give a First Look Instagram’s New “Twitter Look Alike App.”
podcasters.spotify.comCopyblogger Media LLCMay 23

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about a story that’s making the rounds, purporting to show a new decentralized social media app that Meta’s launching on the Instagram backbone. Why might they be doing this? And what does it mean …

Now with More Borg Baby Boimler!
John Wall and Christopher PennMay 26

In this Marketing Over Coffee: Learn about AI and the Writer’s Strike, New Twitter CEO, Travel Tips and more! Direct Link to File Brought to you by our sponsor: The Mailworks Justine Bateman Twitter Thread on AI and the Writer’s Strike Who is Borg Baby Boimler? Plannuh acquired – Peter …


3 pivots that took Oatly to $10 billion

Oatly, the Swedish alternative drink company, was struggling against dairy giants for 20 years.

Then in 2012, Toni Peterson became the new CEO of Oatly. They revamped the entire game plan for Oatly, but it wasn’t the product that needed changing. It was the marketing.

This is how they flipped …

Is this unethical marketing?

I work for a large company and my boss is asking that I create a fake Instagram account and pretend to be essentially an influencer for our company. I told him I don’t feel comfortable doing that, and that I also will not be using my personal accounts to pretend …



Marketing Jobs on the Swipe Files Job Board →


Twitter


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