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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Influence Engineering

Influence engineering is the practice of creating algorithms that are designed to influence user choices at scale.

Specifically, these algorithms apply behavioral science techniques (like “anchoring”) to promote specific online behaviors.

Notably, Gartner recently named influence engineering one of the four emerging technologies expected to significantly impact digital advertising.

Influence engineering is also seeing early applications in a number of different industries, including healthcare, autonomous driving and e-learning.

What's Next

Influence engineering is part of the Emotion AI meta trend.

Searches for “emotion AI” have increased by 525% over the past five years.

Emotion AI describes artificial intelligence capable of recognizing human emotions.

Specifically, the technology turns human emotions into data that can be used to provide more personalized experiences.

This technology will become more mainstream, considering that the market for AI-powered emotion recognition is forecasted to grow 4x in the next eight years.

Beyond Verbal, Evrmore and Emotech are trending emotion AI startups.

Topic #2

Peptide Serum

Peptide serums are peptide-infused skincare serums.

Peptide serums are emerging as a popular facial care treatment because they stimulate collagen production, reduce inflammation and help treat acne.

Growing demand for peptide serums can be partly attributed to a company called The Ordinary.

(Searches for “The Ordinary” have increased 157% over the last five years.)

However, the space is still wide open. A relatively small DTC brand, Eva Naturals, has a peptide serum that generates approximately $67.5K/month on Amazon.

What's Next

Peptide serums are part of the Peptides For Skincare meta trend.

Internet searches for skincare ingredients are growing 229% YoY.

And peptide is emerging as a mainstream skincare product ingredient (searches for “peptide” have increased by 147% over the last five years).

Peptide creams and peptide moisturizers are examples of trending peptide-based skincare products.

Topic #3

Albumentations

Albumentations is an open source computer vision tool used to enhance the performance of neural networks.

(Specifically, a Python library that aids in image augmentation.)

The tool can customize images (blur, scale, rotate, transpose, etc.) to create a large ML training dataset from a single image.

Albumentations’ selling point, compared to similar alternatives, is speed. In fact, certain tests have ranked Albumentations as the fastest image augmentation tool.

The project has over 12,100 stars on GitHub.

What's Next

Albumentations is part of the Synthetic Data meta trend.

Interest in “synthetic data” has increased by 625% over the last five years.

Synthetic data is information created artificially via computer simulations rather than gathered from real-world events. It’s typically used to train AI models.

Gathering real-life data to train AI is often expensive and time-consuming.

Which is why developers are increasingly turning to alternative AI training data (such as synthetic data).

Synthetic data is becoming more prevalent in AI training because it can be used without privacy restrictions and can simulate nearly any situation.

Gartner forecasts that by 2030, synthetic data will become the primary data source used to train AI models.

Topic #4

Drop Servicing

Drop servicing, also known as service arbitrage, is the practice of selling a service that’s ultimately carried out by another party (like a freelancer or agency).

Think of drop servicing as dropshipping, but with services instead of products.

The practice has become a popular side hustle among members of Gen Z.

In fact, videos mentioning “drop servicing” have 16 million views on TikTok.

What's Next

Drop servicing is part of the TikTok Side Hustles meta trend.

TikTok is becoming home to a large side hustle community.

(Videos about side hustles have over 9 billion views on TikTok alone.)

Many of these side hustles focus on TikTok’s own marketing potential.

That’s because 66% of users are likely to buy something while on the platform. Whereas 50% have bought something after watching a live video.

Here are examples of trending TikTok side hustles:

TikTok trading refers to stock and crypto communities on TikTok.

TikTok courses are digital courses marketed on the platform.

TikTok dropshipping refers to dropshipping businesses that utilize TikTok as their primary marketing channel.

Topic #5

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Topic #8

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Topic #9

Exponential Travel Tech Startup
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popular facial care treatment large ML training dataset mainstream skincare product ingredient trending peptidebased skincare products fastest image augmentation tool alternative AI training data primary data source behavioral science techniques specific online behaviors four emerging technologies past five years next eight years last five years small DTC brand AIpowered emotion recognition emotion AI startups Skincare meta trend Albumentations selling point Emotion AI meta

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Exploding Topics - ET: June 6th 2023

Topic #1

Influence Engineering

What's Next

Topic #2

Peptide Serum

What's Next

Topic #3

Albumentations

What's Next

Topic #4

Drop Servicing

What's Next

Topic #5

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Topic #6

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Topic #7

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Topic #8

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Topic #9

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