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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Dog Probiotics

Dog probiotics are bite-sized dog treats that include healthy bacteria designed to help improve a dog’s gut health.

(Another common name for this product is “probiotic bites”.)

Probiotic treats can help dogs suffering from digestive issues and food allergies.

Probiotics for dogs have also become popular on TikTok: videos mentioning the product have over 386 million views on the platform.

PetLabCo is an example of a startup that sells probiotic treats (searches for the startup’s dog probiotics have grown by 1133% over the last five years).

One popular pack of dog probiotics generates approximately $10.8K/day on Amazon.

What's Next

Dog probiotics are part of the Pet Gut Health meta trend.

The market for functional pet food is forecasted to triple over the next eight years.

This is heavily driven by the “humanization of pets”. Meaning that people are starting to feed their pets the same type of food they eat themselves.

For example, 68% of pet owners say their pet’s diet is similar to theirs.

People are now paying more attention to their gut health (approximately 33% of people say they try to consume gut-friendly probiotics daily).

And these people are starting to add gut-supporting products to their pet’s diets.

In fact, approximately 7% of pet owners purchased a gut-supporting formula last year.

Topic #2

AIOps

AIOps is a set of practices combining big data and machine learning to automate IT processes.

The main benefit of implementing AIOps is that it enables IT teams to identify and address slow-downs or outages faster than more traditional systems.

Some companies have reported a 66% decrease in their MTTR (mean time to resolution) after implementing AIOps.

Gartner estimates that by 2024, 40% of companies will use AIOps for application and infrastructure monitoring.

What's Next

AIOps is part of the EverythingOps meta trend.

Aligning operations with broader business strategies is an emerging concept among companies seeking to improve performance.

Examples of trending operational business practices include:

FinOps is a practice that allows businesses to better manage and optimize their cloud spending.

DevOps is a set of business tools and philosophies to increase the speed of application and service delivery.

ITOps refers to the alignment of various business units to acquire and maintain physical IT assets.

SecOps refers to the collaboration between operations and cybersecurity to automate security and operations tasks.

Topic #3

Hyper Personalization

Deloitte defines hyper-personalization as “the most advanced way companies can target a single consumer”.

Hyper-personalization essentially treats each user as a unique customer segment.

This trend is heavily driven by consumers themselves.

According to McKinsey, 71% of consumers demand personalization, and 76% of customers are frustrated when a company does not personalize their offerings.

Which explains why players in the banking, healthcare and retail sectors are investing heavily in hyper-personalization solutions.

Some banks are even trying to establish the “Netflix of Banking”. This refers to using AI and data science to better understand their customer’s preferences and make personalized recommendations based on that data.

What's Next

Hyper-personalization is part of the Personalization AI meta trend.

Spending on AI-powered marketing solutions is forecasted to grow 5x in the next six years.

And AI-powered personalization is an emerging segment of this market.

(Searches for “personalization AI” have increased by 266% over the last two years.)

Why?

63% of digital marketers say they struggle with personalization. And they see AI as a possible solution.

That’s because AI has the potential to personalize the entire customer journey (from relevant advertising to personalized customer service).

Topic #4

Caffeine Hyaluronic Acid

Caffeine hyaluronic acid, as the name suggests, is hyaluronic acid mixed with caffeine extract.

The product is emerging as a popular eye treatment because hyaluronic acid moisturizes the eyes, whereas caffeine can reduce under-eye bags, making the eyes look more vibrant.

People usually need to apply hyaluronic acid to moisturize the eyes, then apply caffeine eye cream once the hyaluronic acid is absorbed.

Caffeine hyaluronic acid combines both products, allowing people to apply it directly to the under-eyes, eliminating the need to use two different products.

What's Next

Caffeine hyaluronic acid is part of the Ingredient-based Skincare meta trend.

Internet searches for skincare ingredients are growing 229% YoY.

Whereas Net-A-Porter, the luxury fashion and beauty retailer, has seen a 7x increase in searches for ingredient-based skincare products over the last two years.

Allies of Skin and Paula’s Choice are examples of trending DTC ingredient-led skincare brands.

Topic #5

AI Startup Taking Off
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Topic #6

Supplement Category Gaining Steam
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Topic #7

Hockey Stick Growth Travel Startup
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Topic #8

Brand New Fashion Trend
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Topic #9

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Exploding Topics - ET: May 23rd 2023

Topic #1

Dog Probiotics

What's Next

Topic #2

AIOps

What's Next

Topic #3

Hyper Personalization

What's Next

Topic #4

Caffeine Hyaluronic Acid

What's Next

Topic #5

AI Startup Taking Off
(Exploding Topics Pro Only)

Topic #6

Supplement Category Gaining Steam
(Exploding Topics Pro Only)

Topic #7

Hockey Stick Growth Travel Startup
(Exploding Topics Pro Only)

Topic #8

Brand New Fashion Trend
(Exploding Topics Pro Only)

Topic #9

Exponential AI Tool
(Exploding Topics Pro Only)

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ET: May 16th 2023

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Exploding Topics - ET: May 23rd 2023

Topic #1

Dog Probiotics

What's Next

Topic #2

AIOps

What's Next

Topic #3

Hyper Personalization

What's Next

Topic #4

Caffeine Hyaluronic Acid

What's Next

Topic #5

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Topic #6

Supplement Category Gaining Steam(Exploding Topics Pro Only)

Topic #7

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Topic #8

Brand New Fashion Trend(Exploding Topics Pro Only)

Topic #9

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