The advertiser’s guide to activating data-driven creative
Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information. However, developing compelling creative has historically been a siloed process in which cross-departmental teams rely on manual processes and compartmentalized workflows. This makes it challenging for agencies and brands to activate dynamic creative rapidly, creating bottlenecks that suppress campaign effectiveness — costing advertisers ROAS. In this new Tactics + Insights guide, Digiday and Clinch highlight how advertisers bring all teams to a central conversation and point of activation, creating refined messaging that adapts to a customer’s circumstances, improving engagement and driving critical business outcomes. Download it to learn:
Sponsored by Clinch |
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Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims
Wednesday, August 23, 2023
Fairplay leads calls for FTV investigation based on critical Adalytics report. August 23, 2023 Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims
How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw
Tuesday, August 22, 2023
The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing”
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Advertisers have lingering questions for YouTube after the latest controversial report on child safety
Monday, August 21, 2023
Despite Google's protestations over the latest Adalytics report, media-buyers have more questions as politicians join the chorus. August 21, 2023 Advertisers have lingering questions for YouTube
YouTube is under fire again, this time over child protection
Friday, August 18, 2023
Adalytics Research asks, 'Are YouTube advertisers inadvertently harvesting data from millions of children?' August 18, 2023 YouTube is under fire again, this time over child protection YouTube
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