Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view

The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups.
August 24, 2023

Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view

The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups.

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups.

howdy!
An explainer about SB362, what the state bill entails, the privacy groups in favor of the proposal and why the ad industry wants to quash it.

By identifying what differentiated the company, Penske Media Corporation noted its contextual strengths and built in-depth segmentation to help its advertisers better understand and activate audiences.

Advertisement

howdy!
The referral traffic coming from links shared to X (née Twitter) to publishers’ websites has declined sharply in the past year.

To avoid waste, brands are leaning on addressable media — specifically addressable TV — and leveraging one-to-one household targeting and rich, first-party customer data to target shoppers with laser focus.

howdy!
Media CROs are hoping to end 2023 on a somewhat positive note, but advertiser clients are seemingly ready to leave the year behind.

Advertisement

Data leakage has been endemic for years, and it’s been costing publishers and advertisers money for years as well. We want to know about the future of data-leakage mitigation and post-third-party-cookie opportunities. Tell us in this survey, and we’ll send you a $5 gift card.

howdy!
As brands shift their focus toward “Fortnite Creative,” it’s clear that Epic Games is encouraging the move in a bid to catch up with the robust brand-and-creator economy present inside Roblox, Fortnite’s largest competitor in the metaverse platform arena.

howdy!
Both NCM and Screenvision are on the verge of closing their upfront deals with media buyers and brands. But cinema advertising stands at the end of the line for sellers of video ad time.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

The advertiser’s guide to activating data-driven creative

Wednesday, August 23, 2023

Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information. However, developing

Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims

Wednesday, August 23, 2023

Fairplay leads calls for FTV investigation based on critical Adalytics report. August 23, 2023 Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims

How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw

Tuesday, August 22, 2023

The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing”

Understanding publishers' and advertisers’ post-cookies strategies and roles for first-party data

Monday, August 21, 2023

Publishers and advertisers know the vector every website visit can include — as consumers move through their pages and engage with content (whether articles or merchandise), data trails form. Any user

Advertisers have lingering questions for YouTube after the latest controversial report on child safety

Monday, August 21, 2023

Despite Google's protestations over the latest Adalytics report, media-buyers have more questions as politicians join the chorus. August 21, 2023 Advertisers have lingering questions for YouTube

You Might Also Like

Podcast app setup

Saturday, September 21, 2024

Open this on your phone and click the button below: Add to podcast app

Automate your email marketing without coding

Saturday, September 21, 2024

Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative Today's hack Automate your email

🔍 Find Your Competitors' Revenue

Friday, September 20, 2024

I'll give you a free deep dive… ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Generations Through AI's Lens

Friday, September 20, 2024

September 20, 2024 | Read Online Generations Through AI's Lens A Study on How Models "See" Us Across Time like comment fb fb fb fb We've been doing a lot of educational posts lately,

Launch Your Own Crypto Token in Eve Frontiers; A new blockchain phone from Solana Mobile

Friday, September 20, 2024

PlayToEarn Newsletter #245 - Your weekly web3 gaming news ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Reader, last chance, get your free AI training…

Friday, September 20, 2024

Hey Reader, I wanted to remind you that our free AI training is still available, but only for a little longer! I've emailed you a few times because I don't want you to miss out on this quality

🎙️ Find That Pod #280

Friday, September 20, 2024

Let's discover some awesome podcasts together. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Two Charged in $230M Bitcoin Theft Linked to Genesis Bankruptcy

Friday, September 20, 2024

Plus Silvergate Executives Claim Chokepoint 2.0 Forced Their Closure ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Blogging is Making a MAJOR Comeback

Friday, September 20, 2024

Today, I've got 2 different videos related to the Google's most recent August core update. First, I just released this video yesterday: Blogging is Making a Major Comeback!​ ​ I share several

Holiday 2024: In-Store Sales Drop, eCommerce Stays Strong [Crew Review]

Friday, September 20, 2024

Email is one of the easiest ways to grow your off-Amazon sales and support your on-Amazon sales. With Omnisend, setting up your campaigns couldn't be easier. Make email marketing easy. Hey Reader,