Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view

The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups.
August 24, 2023

Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view

The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups.

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Ivy Liu
The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups.

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An explainer about SB362, what the state bill entails, the privacy groups in favor of the proposal and why the ad industry wants to quash it.

By identifying what differentiated the company, Penske Media Corporation noted its contextual strengths and built in-depth segmentation to help its advertisers better understand and activate audiences.

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The referral traffic coming from links shared to X (née Twitter) to publishers’ websites has declined sharply in the past year.

To avoid waste, brands are leaning on addressable media — specifically addressable TV — and leveraging one-to-one household targeting and rich, first-party customer data to target shoppers with laser focus.

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Media CROs are hoping to end 2023 on a somewhat positive note, but advertiser clients are seemingly ready to leave the year behind.

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As brands shift their focus toward “Fortnite Creative,” it’s clear that Epic Games is encouraging the move in a bid to catch up with the robust brand-and-creator economy present inside Roblox, Fortnite’s largest competitor in the metaverse platform arena.

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Both NCM and Screenvision are on the verge of closing their upfront deals with media buyers and brands. But cinema advertising stands at the end of the line for sellers of video ad time.

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