Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view
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The advertiser’s guide to activating data-driven creative
Wednesday, August 23, 2023
Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information. However, developing
Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims
Wednesday, August 23, 2023
Fairplay leads calls for FTV investigation based on critical Adalytics report. August 23, 2023 Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims
How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw
Tuesday, August 22, 2023
The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing”
Understanding publishers' and advertisers’ post-cookies strategies and roles for first-party data
Monday, August 21, 2023
Publishers and advertisers know the vector every website visit can include — as consumers move through their pages and engage with content (whether articles or merchandise), data trails form. Any user
Advertisers have lingering questions for YouTube after the latest controversial report on child safety
Monday, August 21, 2023
Despite Google's protestations over the latest Adalytics report, media-buyers have more questions as politicians join the chorus. August 21, 2023 Advertisers have lingering questions for YouTube
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