Social Media Examiner - TikTok search ads...

📰 Wednesday is "News You Can Use" day, Reader!

This newsletter is brought to you by Social Media Marketing World. Did you know you could skip the travel and stream the conference live?

In today’s edition, we bring you news from:

• Instagram
• Threads
• TikTok
• YouTube
• X (Twitter)

🔥 Here's a word from our sponsors:

Travel Limitations or Budget Constraints?
No worries! Watch Social Media Marketing World live from anywhere. 🌍 Our Streaming ticket delivers the conference experience straight to your screen. Unlock the newest marketing strategies and gain a competitive edge without leaving your desk. Get your Streaming ticket today.

Want your message seen and heard by tons of marketers and agencies? Learn about Social Media Examiner sponsorships.

Advertisers simply toggle on the new setting and will see the brand's ads alongside top videos when users search for relevant keywords or hashtags. For example, a brand selling teeth aligners can choose to show ads when people search for terms like "Invisalign". 

The ads are clearly labeled as sponsored so users understand they are commercial content, and as with other in-app ad units, advanced targeting and creative options are available.

Our Take
Search ads are designed to build on people's natural user behavior. Users already turn to the platform's search bar to explore topics they care about. Integrating ads boosts visibility exactly when interest is piqued. This makes them more likely to engage with and convert from the ads. The powerful recommendation algorithm will further optimize which searchers see each ad.

To review more TikTok updates, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

🧭 Here is more news you can use:

• Instagram: The Reels tab now has a Following filter.
• Threads: Post activity display rolled out to show likes, reposts, and quotes.
• YouTube: Creators can now see all Clips made from their videos as well as how many views each one has generated.
• X (Twitter): Elon Musk says users are tweeting less.